This blog post is part 5 of our “How Do I Integrate My App Into My Marketing Ecosystem?” series. Read part 4 here.
The truth is, products and services rarely sell themselves. Stories sell stuff – stories that are worth repeating, worth sharing, and simply worthwhile.
The same is true for apps. Even if you build an app that does something incredible, it runs the risk of going unnoticed in app stores.You need to build a solid narrative around its purpose, convince influencers to share it, and showcase its genuine value to the public.