The very best marketers are adventurous. We don’t sit around idly doing the same old things, or grow comfortable with mediocrity, or adopt a, “We’ve always done it this way,” mentality. We discover and explore new frontiers to build deeper relationships with our evolving audience.
During the last decade, marketers have indeed conquered the web. The web marketing playbook has been written and used successfully time and time again.
But technology has moved on. Your customers have moved on.