This year, we decided to showcase our impeccable taste in fashion as representative of our holiday spirit (and no, we wouldn't call these ugly - that would be rude).
Different apps and businesses each have unique conversion metrics. They range from social shares, to eCommerce purchases, to media downloads. Despite these differences, they all share one common trait: they have pathways leading up to them. These pathways are called conversion funnels. When you look at your acquisition strategy, it's important to focus on how many of your users are converting. But to really understand how they're engaging with your app, you should be comparing the conversion funnels of users acquired through organic channels versus those of users acquired through marketing.
It seems like only yesterday you were launching your first full-blown website, bursting into a toothy smile when you ranked on Google, and glowing with pride as you turned your site into the heart of your digital marketing efforts.
Now, as you look ahead to 2015, it’s time to put on a new hat: app marketer.
Man, there is so much bad marketing out there. From ugly websites to spammy emails to long, boring commercials. Sometimes, it can be frustrating to be a marketer and be surrounded by awful advertising. Bad marketing makes us sad. And customers have learned to filter it out. That’s why when something wonderful catches our eye; we just have to share it.
Here are three examples of truly killer app marketing that had us at first sight/swipe.
The holiday season has long been a time of joy and... stress. There's often a lot to accomplish in a short period of time. Between Black Friday and office parties, gift giving and travel, striking the right balance for your planning can be tricky.
However, the ubiquity of mobile apps has created a new way to prepare for and celebrate the holidays - all from the convenience of your smartphone. Here, we countdown the twelve mobile apps of Christmas, and how they can help your season to be merry and bright.
On average, smartphone users use 26 different apps every month. If your app is one of those lucky ones, it calls for a big hoorah, right? Well, not so fast. Just because your app is being used, doesn’t mean those users are interacting with it in valuable ways.
If you’re like me, one of the first things you do in the morning is clear your email of irrelevant promotional offers cluttering an (assuredly otherwise pristine) inbox. That is, after all, why Google redesigned Gmail to include the “Promotions” tab - to make it easier to bulk-delete all of that junk you only occasionally open.
The web is your playground. Blogs? You could write them in your sleep. Emails? Easy as pie. SEO? You know every white hat tactic out there. You were born to be an online marketer baby. But as the months go by, you’re beginning to see a shift: your customers are moving away from websites to apps. Then your boss notices this trend too.
And, like a sudden clap of thunder, you now have a new responsibility: to manage your company’s mobile marketing campaigns.
At Localytics, we love discovering insights around app marketing and analytics. These insights fuel the way marketers think about their users, using data-driven strategies to better understand and meet their customers needs.
We’ve used the term “shopping cart” for years to indicate the online purchase queue found in online stores. It was only natural that when these stores transitioned to apps, the term would transition with it. While it serves its purpose, there is a major difference between that little icon in the top righthand corner of your app and a squeaky cart at Target. In the store, it’s a vehicle to transport all your items from the rack to the check-out (meaning, customers are ready to make a purchase). In your app though, it’s a mechanism to save items for possible purchase either now or in the future. Users can leave the app as often as they like without removing or buying items from their cart (imagine doing that in-store!).