App Analytics & Marketing Blog

All app marketers know: you need to acquire users in order to have any user analytics to track in the first place, right?

The goal of any good acquisition campaign is always to drive app downloads and new users. If your app isn't being downloaded, you need to go back to the drawing board to design a more alluring acquisition strategy.

But when it comes to tracking which campaigns are the most successful, you can’t stop at downloads.

As fellow marketers, we know that the first month of a new year can be a tough one. January is all about foreshadowing, goal setting, and strategizing to create a master marketing plan for 2015. And compiling this guiding beacon is no easy feat, especially when it comes to negotiating and allocating financial resources. What do you prioritize? What do you cut?

To help you make wise investment decisions, we’ve done some trend spotting for you.

There are millions of apps in the App Store, all competing for the attention of hundreds of millions of app users. User expectations are constantly shifting, and new startups disrupt the market it seems like every day. 

What do smart mobile developers know about app success that allows them to stand out? That if you can’t measure your app, you can’t improve it.

That’s why companies large and small, independent app developers, and other app owners have turned to app analytics solutions to properly track and analyze their mobile users, user behavior, and app popularity.

Which ones actually deliver the value that allows you to engage users, understand their behaviors and enable you to make positive changes?

It’s no secret that once a user finds an app she loves, she’ll use it over and over again, becoming one of your most engaged, and therefore most valuable, users. That same user needs to see the value of your app immediately in order to keep her coming back for more. This isn’t new information, but what is new is the drastic changes we saw in these behaviors in the last quarter of 2014.

As a kid, you may have heard that math and art don’t belong together. Forget about that. In the business world, great marketers also need to be great mathematicians. 

You see; marketing is like art. It is driven by creativity and meaningful design. And analytics is like math. It’s about the equations, formulas, and numbers that validate your marketing efforts. 

Do you know what’s working in your app?

If you've got a smartphone, chances are you've received a push notification at some point in time. Mobile isn't just a channel; it's a lifestyle. So, how do brands engage with mobile-centric users? Ones who are frequently on the go? Push notifications have surfaced as the most effective answer to this question. 

App marketers are employing push more and more to deliver important or interesting information - and with good reason, as we've found that 52% of people opt-in for push messages.

Is push right for you and your organization?

In 2014, apps changed the way brands interact with consumers - not only when it comes to traditional transactions, but by inspiring new ways for organizations to create value and trust. The shift in attention to apps is driven by a user base demanding ease of use, mobility, and quick benefit. In many ways, it's users who are defining the future of mobile.

This year, we decided to showcase our impeccable taste in fashion as representative of our holiday spirit (and no, we wouldn't call these ugly - that would be rude).  

Different apps and businesses each have unique conversion metrics. They range from social shares, to eCommerce purchases, to media downloads. Despite these differences, they all share one common trait: they have pathways leading up to them. These pathways are called conversion funnels. When you look at your acquisition strategy, it's important to focus on how many of your users are converting. But to really understand how they're engaging with your app, you should be comparing the conversion funnels of users acquired through organic channels versus those of users acquired through marketing.

It seems like only yesterday you were launching your first full-blown website, bursting into a toothy smile when you ranked on Google, and glowing with pride as you turned your site into the heart of your digital marketing efforts. 

Now, as you look ahead to 2015, it’s time to put on a new hat: app marketer.