Mobile Engagement Blog

How Apps Revolutionize Shopping, Both Online & In-Store [NEW EBOOK]

Retail has been revolutionized thanks to mobile devices – once used to compare prices at various stores, today mobile can do much more.

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[SERIES] Appy Hour: The Best Travel Apps to Satisfy Your Wanderlust

Welcome to Appy Hour! Our latest blog series highlights apps that do what they do really, really well. Since summer is the season to get away, we’re starting with travel apps.

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Posted in Best Practices

WWDC Recap: Don't Overlook the New App Store Ads

iOS 10 just entered its first public beta last week. Now everyone - with or without an iOS Developer account - can experience the latest Cupertino has to offer, months before the final release gets pushed out to the masses.

But while most of the reactions to iOS 10 have been focused on rich push notifications, lock-screen enhancements, Siri, and iMessage extensions, there is one announcement that has gone largely ignored - Apple's new App Store Search Ads.

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Mobile Marketers, You Should Be Excited About Pokemon Go. Here's Why.

We’ve been loving the Pokemon GO phenomenon here at Localytics. As Product Manager Yoni Samlan put it, “The bond between a man and his Charizard is sacred.” And it’s not (just) because we’ve always dreamed about being surrounded by adorable Japanese monsters. 

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Are You Ready For A Mobile Engagement Platform?

Picture this: you send out an email blast with your latest and greatest weekly content but can’t track any open or click-through rates. Then, you log into your CMS and find that your total pageviews count for your blog is down. Complete disaster, right?

In today’s data-driven world, marketers know  how crucial KPIs are to their success. Setting benchmarks and being able to optimize accordingly is the foundation of a robust strategy. That’s why having the right mobile engagement platform in place to measure results is a must.

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Posted in Best Practices

5@5: Meet Aaron Sawitsky, Senior Product Marketing Manager [SERIES]

We try to stay humble at Localytics, but there’s no denying it: we have an incredible team here. (#Blessed.) Our new blog series, 5@5, uses 5 questions to get a behind-the-scenes look at who’s designing, building, and marketing our platform, and how they do it.

Kicking things off is Aaron Sawitsky! He’s the race car driving, Boston-bred man behind product marketing at Localytics.

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Posted in Culture

6 Campaigns All Media & Entertainment Apps Need To Try

 

Media and entertainment apps are a huge force in the world of mobile. From music and video apps, to social and sports, media and entertainment apps come in all kinds of styles and sizes.

These apps are usually focused on a variety of goals, including boosting revenue through paid subscriptions and building user engagement with killer messaging.

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Posted in Best Practices

Appy Hour: 11 Apps That Make "Adulting" Easier

The term “adult” is often used reluctantly. If we think long enough about all of the dreaded activities that sum up adulthood, we would crawl back into bed and avoid the entire world for as long as humanly possible. Working a full time job can feel like such a chore when you’d rather binge-watch episodes of The Bachelorette while scooping Ben & Jerry’s straight from the tub.   

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Posted in Culture

5 Types of Travelers for Travel Apps to Target

Would you ever want to travel cross country if it meant traveling 5 months in a Conestoga wagon? Probably not… especially with the threat of dysentery and snake bites around every corner. Thankfully today, traveling is much easier (and cheaper) than it was in the days of the Oregon Trail.

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Posted in Best Practices

Currency Is Dying: Why Mobile Payments Are The Future

Mobile phones are an extension of us. Sound extreme? Take a walk around any public place and look at how many people have their phone in their hand. It’s pretty staggering. And since we rely on our smartphones to operate day-to-day, it would only make sense that eventually we would also rely on them as our primary payment method.

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