Once upon a time, Cyber Monday was about sitting on the couch in your polka-dot pajamas and mechanically visiting your favorite brands' websites to buy all those things you didn't get on Black Friday. But this year, Cyber Monday may as well be called Mobile Monday because 1 out of 3 online shoppers will be mobile. And 4 out of 5 mobile/tablet owners will use their devices to aid in the holiday shopping experience.
Take a look at your calendar. Chances are, your month is already packed with meetings, projects, and report-pulling that needs to happen. It seems there's already relatively little time to make actual improvements on anything.
Our schedule fills up quickly, and it can become difficult to make real, impactful marketing changes when there's so much to do to just keep the ship moving. But when it comes to your app, you need to be watching, analyzing and optimizing on an ongoing basis.
So what can you accomplish in one month? We've put together a comprehensive list of some tried, true (and tested) tips for creating a better app in 30 days.
Zack Morris. What a hunk.
In the early 90’s, his picture was plastered on teenage girls’ walls throughout the country. Besides his dashing looks and ability to sweet talk his way out of anything, he owned a cellular phone (a big deal back then). But phones were much simpler in the past. There were no apps. There was no caller ID. He actually had to answer it to find out Principal Belding was calling to tell him to get back to class.
Advertising has changed drastically since the days of Don Draper and in-office cocktails during creative meetings. Now, print and TV are old-school mediums, and forward-looking brands are turning to mobile to reach a new kind of audience.
By 2015, there will be an estimated 2 billion smartphone users. So, whether your brand uses mobile ads to drive traffic to your website, promote a new product or service, or to acquire new app users, your prospective audience is vast and active.
Here's something no one ever tells you: Once you're out of school, testing is actually fun. Web marketers discovered that with the introduction of A/B testing, a tool that for years now has changed the way we optimize our websites.
The signs are everywhere: from Starbucks' red cups to the TV specials to the general euphoria that’s sweeping the nation. Something wonderful is right around the corner.
We’re excited and you should be too, because this gift-giving season, a whopping 91% of people intend to make purchases through a mobile app.
This post was originally published on VentureBeat on November 9, 2014.
Drop yourself in any world capital and it’s likely the majority of people are glued to their smartphone. Smartphone penetration, powered by our insatiable appetite for apps – 48,000 apps are downloaded every minute - is predicted to hit 70% worldwide by 2017.
Tablets, on the other hand, have a more tenuous grasp on our daily screen time. They are more of a nice-to-have than a must-have device, better suited for watching Netflix in bed than messaging with friends. With larger screen smartphones, or “phablets”, encroaching on tablets, it begs the question, is there a chance that the tablet as we know it could soon disappear?
True story: 52% of people opt-in to receive push messages from their apps. This means that over half of your user base is letting you message them, even when they are outside the app. Sending out timely, personalized push messaging is an excellent way to re-engage their users, or “push” them back into the app.
The true story of the big, old, outbound marketing empire getting overthrown by the nimbler, humbler, and more helpful army of inbound marketers is the thing great Hollywood movies are made of. Okay fine, great books.
The ease and accessability of mobile apps have created an entirely new digital lifestyle. People aren't just on-the-go when they choose mobile - they're also seeking out a simpler solution to a fundamental task. Apps deliver on this need in a more seamless and streamlined way than the web, creating a population of people who choose apps first.