Mobile Engagement Blog

App Onboarding 101: 7 Tips for Creating Engaged, Informed Users

App onboarding is key for one core reason: if users don’t understand your app, they won’t use it.

The onboarding process is a user’s first impression of your app, and when designed correctly, increases the likelihood of successful adoption. When a user launches your app for the first time, the onboarding process reinforces your app’s value and provides instructions that highlight key benefits and features. A strong onboarding process is essential to your app’s success - in a case study conducted with Slice, we found that retention rates went up 50% after implementing a solid onboarding process.

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5 Real-Life App Messages We Received And Why They're Effective

 

If someone asked you what one of the key focus areas for mobile marketers in 2016 is, odds are you’d say, “effective engagement”. While effective communication comes from highly personalized campaigns driven by user insights, there is also a tactical component that comes into play. After all, driving engagement is not just what you say, but how you say it.

That’s why we’re breaking down real-life examples of apps that nailed effective engagement with us over the past month. Check out the below examples of some best in class app messages the Localytics team received this month:

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4 Mobile Benefits That Build A Strong Business Case

Measuring the hard ROI is a given when building a business case for any technology investment. But what do you do when you’re trying to build a case for something that is brand new or untested in your business, like mobile?

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6 Stats That Prove How Crucial Push & In-App Messaging Are to Your App's Success

Let’s face it, apps are here to stay. You can barely get through the week without hearing about a new, cool app your friend or coworker is using.

But with the infinite influx of apps flooding the market, competition is fierce and app marketers have realized that user acquisition is only half the battle. App users are fickle, and their limited attention spans combined with limitless app options result in a high rate of churn. We know from research that a staggering 75% of app users churn within 90 days.

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Fighting the Mobile Engagement Crisis from Salesforce Connections 2016

In a recent open letter to Mary Meeker, our CEO, Raj Aggarwal, made it known that businesses are facing a mobile engagement crisis. Why? Because companies are failing to lead with data to properly understand and engage their mobile users, causing them to churn at alarming rates (75% of app users churn within 90 days).

To be fair, the vast amount of data and technology available to marketers is simply overwhelming. But those who have taken the first step by shrinking their digital strategy to mobile will tell you, it simply doesn’t work. Mobile is a whole new game.  

Localytics has teamed up with Salesforce Marketing Cloud to take on this mobile engagement crisis by giving businesses the mobile insights and engagement channels they need to build meaningful relationships with their users across all channels.

To launch this partnership, the Localytics team will join more than 15,000 leading digital marketers to kick off the Salesforce Connections 2016 conference in Atlanta on May 10th. We’re proud to be a sponsor of such a prominent event, and look forward to an exciting two and a half days of collaboration. 


If you plan on attending Connections, we’d love to arm you with the knowledge you need to win the fight against mobile app abandonment. How? By tapping into  deep insights from your mobile user data to truly understand how to engage, and most importantly, retain your users.

If you’d like to learn more, here are a few ways to connect with us at the event:

  • If you’d like to schedule a meeting with us, simply contact me and I will coordinate scheduling.
  • Stop by our booth in the Expo Hall
  • Check out our CTO and Co-founder, Henry Cipolla, on stage in the Partner Theater at 1pm on May 10th

We look forward to seeing you in Atlanta!

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8 Ways to Ask for App User Data (Without Getting Uninstalled)

As marketers, we know that the more data we can get from users, the the better we serve them. However, users aren’t always too keen on dishing out their data. In fact, Studies reveal that 60% of users say they have chosen not to install an app in the past after discovering how much personal information the app requested.

So how do you ensure that users say yes to your requests for personal info? For starters, you need to be very clear about what users will get in exchange for their data.

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7 Use Cases For App Marketing Automation

Marketing automation can seem quite daunting at first glance, but really it’s more accessible than you might think.

App marketing automation is all about delivering personalization to app users in a timely and efficient manner.

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iPhone SE Fails to Make A Splash

Note: This post was originally published on April 4th, 2016; we have provided an update with new data, as of April 26th 2016, at the end of the post.*

 The first weekend for Apple’s new smaller devices has come to an end. Both the iPhone SE and the 9.7 inch iPad Pro have received positive industry reviews, but we wanted to see if consumers reacted in the same fashion. We also wanted to see how the first weekend for these devices compared to their predecessors. Apple took a chance releasing smaller devices out of cycle - did it pay off?

 

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Posted in iOS, iPad, iPhone

How Long Should Push Messages Be? [Quick Tip]

Writing an effective push message is a lot like writing an email subject line – it needs to convince someone to open your app.

And it needs to be awesome. 
And persuasive.
And clear.

And…short? (We’ll get to that in just a bit)

 

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Mobile Apps: What’s A Good Retention Rate?

Let’s face it, as mobile marketers, we’re going through some growing pains. The rapid evolution of the mobile industry has led to some missteps in communicating with our users, and as a result, we’re losing them. In fact, we’re in the middle of a mobile engagement crisis.

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