App Analytics & Marketing Blog

Create a Better App in One Month: 30 Tested Tips

Take a look at your calendar. Chances are, your month is already packed with meetings, projects, and report-pulling that needs to happen. It seems there's already relatively little time to make actual improvements on anything.

Our schedule fills up quickly, and it can become difficult to make real, impactful marketing changes when there's so much to do to just keep the ship moving. But when it comes to your app, you need to be watching, analyzing and optimizing on an ongoing basis. 

So what can you accomplish in one month? We've put together a comprehensive list of some tried, true (and tested) tips for creating a better app in 30 days.  



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Why Are Great Apps Shying Away from Push Messages? (When They Shouldn’t Be)

Zack Morris. What a hunk.

In the early 90’s, his picture was plastered on teenage girls’ walls throughout the country. Besides his dashing looks and ability to sweet talk his way out of anything, he owned a cellular phone (a big deal back then). But phones were much simpler in the past. There were no apps. There was no caller ID. He actually had to answer it to find out Principal Belding was calling to tell him to get back to class.

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These 5 Brands Have the Best Mobile Ads We've Ever Seen

Advertising has changed drastically since the days of Don Draper and in-office cocktails during creative meetings. Now, print and TV are old-school mediums, and forward-looking brands are turning to mobile to reach a new kind of audience.

By 2015, there will be an estimated 2 billion smartphone users. So, whether your brand uses mobile ads to drive traffic to your website, promote a new product or service, or to acquire new app users, your prospective audience is vast and active.

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[Infographic] The Ultimate Checklist for App A/B Testing

Here's something no one ever tells you: Once you're out of school, testing is actually fun. Web marketers discovered that with the introduction of A/B testing, a tool that for years now has changed the way we optimize our websites.

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It’s That Time of Year: How to Prep Your App for the Holiday Rush

The signs are everywhere: from Starbucks' red cups to the TV specials to the general euphoria that’s sweeping the nation. Something wonderful is right around the corner.

We’re excited and you should be too, because this gift-giving season, a whopping 91% of people intend to make purchases through a mobile app.

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Phones, Phablets, Tablets – Which is the Device of the Future?

This post was originally published on VentureBeat on November 9, 2014. 

Drop yourself in any world capital and it’s likely the majority of people are glued to their smartphone. Smartphone penetration, powered by our insatiable appetite for apps – 48,000 apps are downloaded every minute - is predicted to hit 70% worldwide by 2017.

Tablets, on the other hand, have a more tenuous grasp on our daily screen time.  They are more of a nice-to-have than a must-have device, better suited for watching Netflix in bed than messaging with friends. With larger screen smartphones, or “phablets”, encroaching on tablets, it begs the question, is there a chance that the tablet as we know it could soon disappear?

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Posted in Mobile Trends

6 Data-Driven Best Practices for Push Messaging Content

True story: 52% of people opt-in to receive push messages from their apps. This means that over half of your user base is letting you message them, even when they are outside the app. Sending out timely, personalized push messaging is an excellent way to re-engage their users, or “push” them back into the app.  

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Who Says Inbound is Just for the Web? 4 Ways to Bring Inbound Marketing to Your Mobile App

The true story of the big, old, outbound marketing empire getting overthrown by the nimbler, humbler, and more helpful army of inbound marketers is the thing great Hollywood movies are made of. Okay fine, great books.

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[Infographic] How to Win in the New App-Driven World

The ease and accessability of mobile apps have created an entirely new digital lifestyle. People aren't just on-the-go when they choose mobile - they're also seeking out a simpler solution to a fundamental task. Apps deliver on this need in a more seamless and streamlined way than the web, creating a population of people who choose apps first. 

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Posted in mobile, Mobile Trends

Build vs. Buy: What’s the best solution for my app analytics?

There is something inordinately tempting about having complete control over the creation of your analytics platform.

But then again, few things compare to having a team of experts do it for you.

Thus the ongoing dilemma of build vs buy - particularly, when it comes to an analytics solution. Because of the prevalence of analytics today, it can often seem that the best option is to invest in creating a platform custom to your needs (it can’t be that difficult, right?). This is a completely valid approach, and it simply means you think the best possible solution is one that’s built internally. But what about the potential negatives to this approach? These are the elements that can be overlooked at the onset, and only become apparent after you’ve already invested too much time, money and resources.

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