So, your app isn’t the new kid on the block anymore. You’ve conducted a launch campaign, increased downloads, and optimized ad spend. Now, you’re coming up on another hurdle: handling your first round of updates, or even moving on to V2.
But there’s no need to panic; updating your app is considered a good thing, even when it’s because of nasty bugs. The App Store looks for you to regularly release new app changes to keep things current, and users know that updates are meant to make their experience better. All in all, it’s a positive.