As the battle for mobile ad placements rages on, Instagram’s new ad offering has many mobile marketers itching to see how ads perform on the photo-snapping social network.
The iPad Pro has been on sale for one week. If there is one word to sum up the reviews, it would be “undecided.” Many reviews agree it is the best iPad yet, but no one can seem to lock down if the device is more business or consumer oriented. With this in mind, we decided to look at how the iPad Pro is performing in the market and how long it will take time for buyers to adjust to the differences between the iPad Pro and previous iPad models.
You made a strategic (and smart) decision to build an app and add it to your marketing mix. It’s not easy to align resources, people, and tech to accomplish this, so you deserve a hearty pat on the back for your leadership swagger.
But now, the other big thing keeping you up at night is fear that your app’s main competitor will be… your own website.
Before online marketing was a profession, people didn’t need spam blockers, there was no blackhole list, and CAN-SPAM literally meant a can of Spam. Today, we just accept spam as a part of email and bad email campaigns tend to see open rates of less than 3%. Fortunately, apps have brought us new engagement channels, such as push and in-app messaging, which free us from the evil of spammy, untargeted, impersonal marketing.
How well do you think you know your app users?
We recently asked this question to companies for whom mobile is a critical part of their business. A resounding 94 percent told us they are confident that they know their users.
What features do you look for when you’re evaluating mobile engagement solutions? Or, maybe the right question is: do you even know what your options are?
Apple’s newest iPad model, the iPad Pro, is set to release on November 11th and, with Apple recently reporting a 20% decline in iPad sales, it will be interesting to see if the new tablet puts things back on track. In preparation, we investigated the current market share of the iPad and what that may mean for the iPad Pro.
Marketing gurus across time, space, and dimension herald the unceasing value and absolute necessity of testing.
Unless you plan on thriving by mere luck alone (we wouldn’t recommend that strategy), testing is a truly essential tactic for apps.
Binge watching. Instant score updates. Breaking news alerts. Friend notifications. Background listening.
Do any of these behaviors and need-it-now prompts sound familiar?
In the world of Media & Entertainment, the introduction of both web and mobile apps has lead to or been shaped by changing desires in the way your audience consumes music, information, video or television, and news.
It’s been one month since the new iPhones became available for purchase. Ahead of Apple’s earnings next week, we reviewed adoption of the iPhone 6S and 6S Plus, overall and by country, and looked at app engagement performance on the new devices. While the engagement numbers may surprise you, it actually provides a great opportunity for app marketers.