App Analytics & Marketing Blog

So, your app isn’t the new kid on the block anymore. You’ve conducted a launch campaign, increased downloads, and optimized ad spend. Now, you’re coming up on another hurdle: handling your first round of updates, or even moving on to V2.

But there’s no need to panic; updating your app is considered a good thing, even when it’s because of nasty bugs. The App Store looks for you to regularly release new app changes to keep things current, and users know that updates are meant to make their experience better. All in all, it’s a positive.

According to CNN, February has just entered into the record books as the snowiest month in Boston’s history.

How did you spend those snow days? Did you venture outside? Did you overcome your boredom with a little personal shopping? Were you curled up with a good book?

According to our data, Boston residents spent much of the time doing all of the above via their apps, with usage up by as much as 30% on days of heavy snow.

You know what’s annoying? Not knowing when your taxi will arrive. Or having to call a restaurant to get an update on your order. Or continuously logging into a website to see if you have new messages.

Ain’t nobody got time for that. Can’t these hugely valuable pieces of information just be delivered to us automatically, when we need it? 

Why yes, yes they can – through transactional push messaging.

How do you listen to music? Do you listen to it during the car ride to work, while walking through the city, or over loudspeakers at home? Each of us has our own unique listening patterns that we develop as we find purpose for music in our lives. These listening patterns have become a major focus of music service providers in the digital era, and big data is how they are attempting to raise the bar.

Before we start, let’s be clear: thinking “app-first” for your brand does not mean prioritizing mobile over your other business channels.

What it does represent is your ability as an organization to think in terms of where your customers are going; not where they’ve been. Apps are everywhere, and that’s not an accident - mobile, often on-the-go users are driving the technologies that businesses use today to interact with their target audience.

Sometimes it feels like we’re on our phones all the time. Checking email first thing in the morning while we’re still bleary eyed, catching up with news on lunch breaks, sitting on the couch at night watching Netflix after a long day’s work.

That feeling isn’t entirely misplaced; studies estimate that the average person checks his or her phone upwards of 150 times a day. 

Trying to get more people to download your app from the App Store? Your icon can be the difference between your app being instantly recognized or blatantly overlooked.

App store optimization (ASO) starts with your app's name. It's the equivalent to a page title in website SEO land.

Unless your app is still in development, or you're only just launching your app, app names are tricky. You probably named your app a while ago, and that means you're probably quite attached by now. 

Mcommerce is everywhere, gaming apps are so pervasive even Kim Kardashian has a hugely popular one, and mobile travel companions are considered practically essential - across certain verticals, apps are not only prevelant, but they actually dominate the space. 

Any good meal takes preparation, practice and the right ingredients to truly delight.

Have you ever thought your marketing campaigns might take the same?

Think of it this way: there are certain elements that go into app marketing campaigns that you know actually satisfy your users. These “ingredients” are one part of your plan, but you still need to put it all together - or, cook it perfectly.