Mobile Engagement Blog

How to Integrate Your App with Your Marketing Campaigns: 3 Bright New Strategies

Siloed apps are so yesterday. 

If 2014 was the year of appification, and 2015 was the year of mobile optimization, then 2016 and 2017 will be the years of personalization and cross-channel journeys. 

That means our industry is moving beyond device boundaries toward rich, connected, digital experiences

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10 Quick Questions to Reveal if You're Spamming Your App Users

What’s one of the worst nightmares we have as marketers? Coming off as spammy to our customer base.

App marketing is a fickle beast, constantly evolving and shifting directions making it oh so tricky to keep up. So while you may think you’ve got an airtight app marketing strategy, better to be safe than sorry.

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The Power of App Email Marketing + 15 Free Templates

When’s the last time you checked your email?

If you’re anything like the average American, you find yourself scanning through your inbox consistently throughout the day.

Email has fought up the ranks of communication technology over the last decade, much to the mailman’s dismay (or joy, depending on how he feels about his job).

Email is an inherent part of our daily lives, and it’s a great medium for apps to access. That’s why today we’re releasing a set of free email templates to help apps creating winning email campaigns.

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8 Things You're Doing Wrong in Your App, and How to Fix Them for the New Year

Figuring out all the moving pieces of having a killer app can be difficult. There are so many options to consider when it comes to workflow and UX that it’s easy to forget about all the other elements that play into success. If you find yourself struggling to figure out why your app is under performing, or just looking for direction on how to improve, read on to find key mistakes you may be making in your app:
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7 Exceptional App Ads That Actually Drive Installs

For apps everywhere, getting installs is the first step towards app domination. While installs aren’t everything (in truth, they’re just the starting point), they’re essential for boosting your user base and beginning your incredible journey to app success.

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Localytics will be at Mobile World Congress 2016! Here are 3 Reasons to Meet Up with Us

On February 22nd, the world’s largest gathering of mobile leaders, businesses, and partners will kick-off in beautiful Barcelona. And we are pleased to announce that Localytics will be present at Mobile World Congress (MWC) 2016. 

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A Step-By-Step Guide to Creating an App Acquisition Campaign Using Facebook Ads

 

Launching your app can be both exciting and extremely stressful. Given the amount of time (and money) you’ve spent developing it, you want to make sure it’s a success. And the first step to app success is earning users. 

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The Inside View: How Consumers Really Feel About Push Notifications

Our recent push report proves push notifications have a dramatic effect on an app’s ability to engage users. But, with knowledge, comes power. As marketers, it’s our responsibility to use push messaging wisely and make sure that it does not go the way of email spam

With that in mind, we wanted to know: what do the recipients of push notifications think, and what do they really want from the messages?

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Mobile in 2016: Why You Need Push & In-App Messaging to Combat Churn

It’s 2016, and there’s no way around it: if you’re not investing in app messaging to drive your mobile marketing efforts, you’re at a greater risk of losing users.

Gone are the days when push notifications were considered invasive and in-app messages compared to ad spam. Instead, these tactics should be evaluated for what they truly do: drive engagement, improve retention and decrease churn.

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Lessons From App Experts: Key Emerging App Marketing Channels in 2016

In this new series, we chat with leading app owners, creators and marketers to get their insights into what app success looks like and how they're engaging users. Plus: what do they see working when it comes to app messaging tactics, and how do they use analytics to inform marketing? If you want to participate, please email badler@localytics.com

For this installment we asked Sid Bhatt, the CEO & Co-founder of Aarki, about notable changes in the mobile adtech space as we start the new year.

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