Most app developers and marketers debut an app with the hope that it will reign as king of the app stores for many, many years. But sometimes, brands show off an app with much pomp and pride only to purposely retire it a few weeks later. Sometimes, brands launch an app that is intentionally designed to have a short lifespan.
Following my recent blog post on how larger screen devices will impact the mobile landscape, I'm still obsessed with the potential of the screen size metric in predicting user behavior for mobile apps. We dug even further into the data to answer the question, "Which app categories will be most impacted by the larger screen sizes?"
Happy iOS 8 release day! May the software update gods be with you as you try compete for bandwidth against millions of others!
In celebration, I'll be building on my previous blog post regarding the impact Apple’s iPhone 6 announcement will have on the mobile landscape. Today we focus on answering “How do I optimize my app for the new screen sizes and software functionality?”
We’ve previously written about the appification of the web, and how today’s websites are becoming more like apps in their functionality and feel. Apps represent a straightforward and efficient way to complete a task, and this inherent simplicity is something many brands are trying to emulate today with their web presence.
Though 20% of apps are opened only once, people are becoming more attached to apps overall. According to Localytics data, the amount of time people spend in apps has increased by 21% over the last year. People are engaging with mobile so frequently that time spent with mobile apps now exceeds time spent on traditional desktop web. Certain categories are driving this increased time spent in apps. Here is a summary of the findings:
Amid much buzz last week, Apple announced two new iPhone models. The biggest departure from the current iPhone family is the screen size, ushering Apple’s entry into the “phablet” market. Whereas the current iPhone 5 offerings have a 4 inch diagonal screen measurement, the iPhone 6 clocks in at 4.7 inches, and the iPhone 6 Plus at a massive 5.5 inches. It may not sound large at first, but those measurements increase the screen size from the current generation by 17.5% and 37.5% respectively.
Here’s the dilemma app owners and marketers are facing today: App downloads are stalling while app usage is growing.
Apps are growing in popularity, and globally, more and more people are turning to apps as their primary source of interacting with information. But with the growth in usage has come an overwhelming tidal wave of new apps competing for user attention. Typically, once a user finds an app he or she likes, the research and discovery period is over.
That’s why it’s more crucial than ever that apps concentrate on engaging the users they have just as much as they are investing in new user acquisition.
App engagement isn’t a one-size-fits-all model.
The speed-dating phenomenon has made its way into mobile. People love to download and try new apps; the challenge is getting them to commit and come back.
Savvy app marketers know that they must make a great first impression and then act quickly to convince users to return to their app, before they’re gone for good. In fact, there is a 60% chance that users who don’t come back to your app within seven days will never return.
Why are you building an app? Yes, you want to cultivate loyalty, create company awareness, gain new mobile customers, provide a benefit, and more. Often, mobile apps are another marketing channel for your brand and after everything you’ve put into getting it launched, you also expect it to be a solid source of revenue.
Roll up the red carpet and put away the cameras. This year’s main mobile event isn’t taking place on the big stage, it’s on the Internet. May we introduce to you, The 2014 Push Awards. In this first annual ceremony, we will be presenting the awards for the best, and the worst, push notifications throughout the past year. We’ll try to stay away from the cheesy, canned jokes, but we can’t guarantee it.