There is something inordinately tempting about having complete control over the creation of your analytics platform.
But then again, few things compare to having a team of experts do it for you.
Thus the ongoing dilemma of build vs buy - particularly, when it comes to an analytics solution. Because of the prevalence of analytics today, it can often seem that the best option is to invest in creating a platform custom to your needs (it can’t be that difficult, right?). This is a completely valid approach, and it simply means you think the best possible solution is one that’s built internally. But what about the potential negatives to this approach? These are the elements that can be overlooked at the onset, and only become apparent after you’ve already invested too much time, money and resources.