App Analytics & Marketing Blog

Mobile Report Card: We Grade These 3 Lifestyle Apps

Ask a band their genre, and they’ll say there’s no way to truly define their style. Ask an app developer to categorize their app, well, you’re probably Apple or Google.

One of the steps to submitting your app to either store is to assign a category to it. Unless your app involves riding a dirt bike or building epic civilizations, this task is harder than it sounds. Lifestyle apps, in particular, are some of the hardest to categorize.

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The 5 Biggest Benefits of Running Personalized App Marketing Campaigns

Your app users move too fast to stop for static experiences.

Mobile isn’t just a channel, it’s a lifestyle. It’s how your customers move about their days, and how they choose to interact with your brand. If you’ve spent the time to develop and launch an app, you’ve already invested in mobile behavior.

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Travel Apps: 3 Automated Push Campaigns You Absolutely Need to Try

Think about the last time you went on a trip: alone or with a group, for business or for pleasure, national or international. Was it a stress-free process? I’m going to bet that question is met with a resounding no.

That is, unless, you’ve got a smartphone stocked with travel apps.

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More iPhone 6’s Being Sold, but iPhone 6+ Shows Stronger User Engagement

The iPhone 6 and iPhone 6 Plus were first released on September 19th, and have been in the hands of eager early adopters for just over a month now. These two phones are markedly different from past iPhone models because of their larger 4.7 and 5.5-inch screens. Apple’s decision to enter the large-screen device market has been met with roaring success, and the data backs this up. 

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4 Worthwhile Ways to Act on Your User Profile Data (and See the Human Side of Mobile)

Have you ever watched Deal or No Deal and when the camera cuts to the banker, wondered, “Who the heck is this mysterious dude?” 

Sure, we can see what the banker is up to (crunching numbers on a laptop and making offers on a smartphone). But we don’t know who he is. 

This is how brands used to see their app users because until recently, the mobile world was devoid of profile data.

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How to Write a Push Notification: 8 Formulas to Get You Started

Not sure what push notifications you should be sending your mobile app users to get them to re-engage? If you're a developer who wants to grow your app, or a marketer just getting started with mobile marketing, it can be hard to know what exactly will engage your users.

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Posted in Mobile Marketing

iPad 2 Still Reigns Supreme on Eve of Apple iPad Announcement

Tomorrow, October 16th, Apple is expected to announce their newest iteration of iPads. Last year, Apple announced two iPad models, the iPad Air and the iPad Mini with Retina Display. This year, a new model of the iPad Air is expected, but whether or not Apple will improve on their iPad Mini model is less clear.

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7 User Attributes For Targeting Your eCommerce Messaging Campaigns

 

Your app users are real people. So, why treat them as one homogenous group? At the heart of your marketing, there has to be the foundation that everyone is different, and each wants an experience that fit her interests.

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How to Win More Customers with Personalization

Coca-Cola accomplished something miraculous this past summer. The iconic soda manufacturer made sales rise for its sugary beverages for the first time in a decade, during a period when the American economy is trying to become healthier. 

Did Coca-Cola release a new flavor (perhaps called Fruit Coke or Vitamin Coke)? Did they offer crazy discounts? Did they get a celebrity bombshell to endorse the heck of out it in commercials?

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Introducing Profiles: A Personalized Approach to App Marketing and Analytics

In 2008, we saw the rise of a powerful app ecosystem and an opportunity to make the mobile app landscape successful for marketers and businesses of all sizes. Today marks a milestone in our journey to help organizations develop successful apps with the launch of Profiles, a people-centered and personalized approach to app marketing and analytics. 

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Posted in Company & Products

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