The “second screen” has become a ubiquitous part of the TV experience, especially for major events like the Super Bowl. While that’s fairly common knowledge now, we wanted to see what the second screen experience actually means for marketers, so we explored app engagement during Super Bowl 50.
Siloed apps are so yesterday.
That means our industry is moving beyond device boundaries toward rich, connected, digital experiences –
What’s one of the worst nightmares we have as marketers? Coming off as spammy to our customer base.
App marketing is a fickle beast, constantly evolving and shifting directions making it oh so tricky to keep up. So while you may think you’ve got an airtight app marketing strategy, better to be safe than sorry.
When’s the last time you checked your email?
If you’re anything like the average American, you find yourself scanning through your inbox consistently throughout the day.
Email has fought up the ranks of communication technology over the last decade, much to the mailman’s dismay (or joy, depending on how he feels about his job).
Email is an inherent part of our daily lives, and it’s a great medium for apps to access. That’s why today we’re releasing a set of free email templates to help apps creating winning email campaigns.
For apps everywhere, getting installs is the first step towards app domination. While installs aren’t everything (in truth, they’re just the starting point), they’re essential for boosting your user base and beginning your incredible journey to app success.
On February 22nd, the world’s largest gathering of mobile leaders, businesses, and partners will kick-off in beautiful Barcelona. And we are pleased to announce that Localytics will be present at Mobile World Congress (MWC) 2016.
Launching your app can be both exciting and extremely stressful. Given the amount of time (and money) you’ve spent developing it, you want to make sure it’s a success. And the first step to app success is earning users.
Our recent push report proves push notifications have a dramatic effect on an app’s ability to engage users. But, with knowledge, comes power. As marketers, it’s our responsibility to use push messaging wisely and make sure that it does not go the way of email spam.
With that in mind, we wanted to know: what do the recipients of push notifications think, and what do they really want from the messages?
It’s 2016, and there’s no way around it: if you’re not investing in app messaging to drive your mobile marketing efforts, you’re at a greater risk of losing users.
Gone are the days when push notifications were considered invasive and in-app messages compared to ad spam. Instead, these tactics should be evaluated for what they truly do: drive engagement, improve retention and decrease churn.