If we've been convinced of anything this past year, it's that mobile is about creating valuable and personalized experiences, especially when it comes to your app. Users are demanding sophisticated experiences and are searching for the apps that deliver. In order to do this, you need the right information and content at the right time.
How would you grow an app? Would you put ads up on Facebook, start a Google adWords account, or write a blog about it? How would you measure the success of each campaign?
Let’s face facts: you’re busy. Like, really busy.
So busy that it can be a challenge to dedicate time and thoughtful analysis to your app metrics. It’s easy to get lost in meetings, to-dos, and the never-ending stream of email that floods your inbox daily. So what does it take to ensure your app is being looked after?
When it comes to marketing a large organization or small startup, the issue is always the same: how do I divvy up and stretch my budget to make sure we meet our goals and utilize all of our channels effectively? This leads to prioritization of tactics, tools and promotion channels based on costs and required resources.
It may come as no surprise, but the United States is the richest economy in the world, with a colossal $17.5 trillion in purchasing power. What is jaw dropping though, is how woefully bad Americans are at managing their personal finances.
There's been a lot written about the importance of App Store optimization (ASO) on the discoverability of your app - in fact, we did a series on it. Much like SEO before it, ASO is critical to creating and maintaining an app listing that attracts users and encourages downloads. Without the right keywords, ratings, and relevant content, you risk going unnoticed.
Using web metrics to measure the success of your mobile efforts is like using a ruler to measure a curve – tough, inaccurate, and not designed for the job.
People behave differently on the web versus in apps. Online, consumers turn to websites when they are searching for information, but they launch apps when they are looking to efficiently complete a task. That’s why web metrics are best equipped to measure content consumption, while app analytics are designed to measure user engagement.
This blog post is the 7th and final part of our “How Do I Integrate My App Into My Marketing Ecosystem?” series. Read part 6 here.
For many things in life, like ordering food, booking a vacation, or even finding your significant other, there’s an app (or maybe 50) that can manage the whole process for you.
But in other cases, businesses still need to operate brick-and-mortar stores because they cannot deliver their main offering solely through a digital channel, no matter how robust technology gets.
One of the basic measurements of an app’s health is the number of times it is launched, or opened, in any given period. Seeing the number of launches trend up and to the right over time is a good signal of an app’s usefulness because it means users are engaging with the app often.
According to our data, that upward trend is happening.
Let's face it. Analytics aren't going away any time soon. They tell too powerful a story, and should be driving a lot of the new features you develop in your app. But brands are built on more than just data, they're built on emotional connections with your users. When developing new updates for your app to better connect with your userbase, sometimes you need to go beyond the numbers, and that can mean sourcing ideas in unconventional ways. Below are eight unique ways to source your next app feature.