Halloween fun isn’t just for the kiddos - children and adults alike love adding a dash of seasonal spooks to their everyday activities during the Halloween season. The National Retail Federation anticipates Halloween spending to reach $8.4 billion in 2016, higher than any year in the survey’s history.
Even if you’re not a retail brand, incorporating a nod to the holidays is a great way to build app user relationships and add some personality into your messaging. So check out 16 ways apps can add in some Halloween fun; not all these strategies will apply for all app audiences, but they’ll certainly spark some inspiration.
Any app, from news to food apps, can add seasonally-themed punchlines to their push messages for an added dose of fun.
A message for a pizza delivery app might read: “Hurrah, your pizza is out for delivery - don’t mistake us for a trick-or-treater!”
Retail clothing or fashion apps might consider showing how some outfits can be used as part of a fashion-conscious dressup. That white pant suit can be an office favorite and double as a Clinton costume!
You don’t need to have a retail storefront to take advantage of promoting Halloween deals - any business can use the season as an excuse to offer deep discounts.
Social apps can use the Halloween season to run unique interaction opportunities! Let friends send each other jump-scare messages to up the scare factor.
5. Themed Photo Filters | Photo
Photo apps can add horror-themed filters so that users can frighten their friends! Snapchat is a regular pro at this technique.
Gaming apps can temporarily add Halloween-themed skins or bonus levels only available during October.
"Get 25% off all packs of candy through October 31st for spooktacular savings!”
Apps that provide smartphone wallpapers, notification sounds, and lock screens may want to consider highlighting their Halloween selection for the month of October.
Food and cooking apps might consider devoting prime app real estate to pumpkin-based recipes and meals. At-home chefs love incorporating seasonal ingredients - show users what they can find at their farmers’ markets this time of year and how to whip up something special that’s seasonal.
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