2014 at Localytics: Year of the App User

2014 was a big year for app users. As our State of the App Report indicates, people spent 21% more time in apps in 2014 than they did in 2013. Here at Localytics, we know that this increase didn’t happen by chance. Mobile teams are learning more about their users, making smarter optimizations, and launching apps that people love.


Localytics got more sophisticated too. Here’s a round-up of some of the key updates and features we released in 2014.

Event Management: Take Charge of Your App Data

Sometimes the names your dev team gives events don’t quite translate in plain English. Event management solves this by enabling you to change event names and add descriptions right from the dashboard. You can also hide events you’re not using so you can find the ones you need more easily (and understand what they mean). Learn more in the release post.

Event-Based Retention: Measure Loyalty in Terms of Actions

Event-based retention enables you to take a closer look at user retention by examining specific events in your app over time. View cohorts of users who did an event, returned to do the same event, or a different event, in subsequent time periods. For example, a texting app might track what percentage of users sent a message 7 days after they sent their first message in the app. A ridesharing app might track what percentage of users came back to request a ride 6 weeks after requesting their first ride. Learn more in the release post.

Profiles: Personalize your Approach to App Marketing

App users are more than just in-app actions. They’re real people with interests, preferences, and a lives outside their smartphones. We launched Profiles to give you a complete view of your users, both inside and outside the app. Profiles enable you to send and store user information and use that information to target your customers with personalized push and in-app messaging campaigns.

We’ll be launching some awesome new Profiles capabilities in 2015. If you haven’t integrated with Profiles yet, learn how to get started so you don’t miss out.

Recurring Push Campaigns: Automate Your App Marketing

Tired of sending the same push campaigns again and again? Recurring Push Campaigns solve this problem by enabling you to set up push campaigns that send on a recurring basis to new users who qualify. All you have to do is select “Recurring” in the scheduling screen of the message builder, select send frequency, and pick a time. See our Push Messaging Product Guide for more details.

Web SDK: Track Actions, Not Pageviews

The web is becoming appified, and traditional web analytics aren’t keeping up. We released a Web SDK to bring you actionable web metrics and enable you to align KPIs across your web and mobile properties. Track sessions, events, funnels, and cohort retention on the web, just as you do in your native apps. You can implement the web SDK here and learn more in our release post.

Enhanced Attribution: Know What’s Working in Your Advertising Campaigns

Last month, we launched the Localytics Attribution API, enabling ad tracking vendors to work with Localytics to measure the success of your user acquisition campaigns. You can leverage our deep app analytics platform to track ad effectiveness and adjust your marketing budget to attract awesome, high-value end users. Leading Ad tracking providers including adjust, AppsFlyer, Kochava, Tapstream, Ad-X, and MobileAppTracking by Tune are already integrated with Localytics. Learn more here.

We’re busy preparing exciting updates for January 2015 and can’t wait to share them with you so you can take charge of your app marketing strategy.

Happy Holidays!