As fellow marketers, we know that the first month of a new year can be a tough one. January is all about foreshadowing, goal setting, and strategizing to create a master marketing plan for 2015. And compiling this guiding beacon is no easy feat, especially when it comes to negotiating and allocating financial resources. What do you prioritize? What do you cut?
To help you make wise investment decisions, we’ve done some trend spotting for you. Specifically, we’ve rounded up the freshest statistics and charts that reveal the increasing importance of mobile (and mobile apps!) in consumer lives. Use these to convince your boss for more budget and bandwidth.
(Graph courtesy of comScore)
(Graph courtesy of Statista)
(Graph courtesy of Nielsen)
One of the most interesting trends we see (as presented in the stats above) is a movement away from traditional websites to appified experiences. People are choosing to spend more and more time with apps because they are personalized, intuitively designed, and task-oriented.
Are you ready for the app-driven future? Join us for our upcoming webinar and we’ll teach you everything need to know to feel confident in a world dominated by apps, not websites. And don’t worry; a lot of your online skills are transferrable to mobile (we’ll show you how!).
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