How do you consume your news? According to Nieman Labs, 85% of Americans get their news directly from their smartphones. Clearly, the demand for news apps is in full swing. And as newspapers try to remain relevant in a digital world, more and more are turning to apps for assistance.
Media outlets understand the benefits of having a mobile app, but being able to clearly demonstrate return on investment is a different story. Below are X ways to calculate the ROI of your news app:
1. App Investment
Developing an app is not cheap. Analyze the cost of investment you’ve made to create and run your app such as:
All of the above factor into the cost of creating and running your app. While all are notable, let’s focus on the last one for a moment: cost of products used to support apps.
Having access to deep insights about your users can greatly improve the effectiveness of your mobile app marketing campaigns, boosting user retention and conversion rates in a big way. This comes from investing in a mobile app marketing platform.
Think of it this way: if you have a CMS for your web and email marketing, why wouldn’t you have the same for your app?
2. Revenue Generated By App
Media apps generate revenue in three main ways; ad revenue, subscriptions, and retention. But in order to capitalize on any of these tactics, you must ensure you have great content. The better the content, the biggest the opportunity to generate a profit.
When calculating your app’s ROI, you need to consider the following revenue sources that you should be tapping into:
1. Ad revenue: According to a recent report released by Business Insider, ads account for 55% of total mobile publisher revenue. These ads take three forms; video, display, and native.
Ad revenue alone can more than make up for any investments made within your app if the latest trends from Business Insider are any indication:
2. Subscriptions: It’s not uncommon for news apps to be subscription based to access all of their content. Many news apps offer a limited amount of content for free but expect you to subscribe and pay - just like you would to a newspaper back in the day - if you want unlimited content.
The New York Times has two digital options for their audience offering a range of premium content from their infamous crossword puzzle, to partner discounts and more.
Understanding how your app influences customer retention is a crucial element of determining its ROI. Consider the following:
Much like brand awareness plays, there is are intangible benefits to having an app that you must consider when measuring app ROI. Consider the following:
Nowadays, there isn’t much debate about whether or not having an app is beneficial, but understanding how your app is driving business is key to optimization and enhancements. With more people turning to their mobile devices for news than ever before, media companies are in a prime position to capitalize with the right mobile strategy in place.
Thanks for signing up. Look for your first email shortly!
We’ll reach out shortly to schedule a time to talk.