Hey mobile marketers, there’s a new G in town; 5G.
Ok, bad joke. But it’s been almost a decade since 4G made its debut, so it’s an exciting time in the world of mobile. Read on to get up to speed on everything you need to know about 5G and what the latest broadband cellular network technology means to mobile app marketers.
5G is shorthand for the 5th generation broadband cellular network technology. It’s the mobile network technology that connects your mobile devices to the internet. Each generation boasts speeds faster than the last, and 5G is no exception.
5G uses a technology called MIMO which stands for massive multiple-input, multiple output and essentially works by connecting to a large number of signals for faster, better wireless capabilities.
Basically, 5G allows for better than ever connectivity and support for our vastly evolving digital world.
You might be thinking, “my smartphone and mobile devices already run incredibly fast”. That may be true, but as the old saying goes, ignorance is bliss. Industry experts claim that you will notice a big difference in load times, streaming quality, and responsiveness.
Below is a breakdown of the upgrades with 5G:
That depends on who you ask. Verizon officially launched its 5G home broadband network in select US cities earlier this month.
But we care about mobile. It looks like AT&T will be the first wireless company out the gate with 5G launching in a select few US cities later this year and more in 2019. Verizon, Sprint and T-Mobile all says they’ll rollout 5G wireless in certain cities sometime next year.
Internationally, companies like Vodaphone plan to do some trialling with the network before committing to a firm date.
All in all, expect the rollout of 5G to be gradual and span the next few years.
Yes. Because 5G harnesses an entirely new technology, your 4G phone will soon be worthless. There are plenty of companies working on 5G smartphones, with many slated to launch next year.
Bad news for the 700 million iPhone users. Apple, in typical fashion, is in no rush to adopt the technology. They want to wait until the dust settles and all the kinks are worked out before adding it to their mobile devices.
5G technology unlocks a world of possibilities for mobile apps. Here’s the lowdown on what to get excited about:
While it feels like everyone and their mother is talking about 5G, the reality is it’s going to take a few year to see it come to life. It’s going to be quite a process switching everything over. The good news is that means mobile app marketers have plenty of time to prepare to 5G capabilities if they start now.
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