So, you're building an app. We'll be the first to tell you: it's a worthwhile project. The world is becoming more and more mobile, and apps are changing the way people interact with organizations and each other. Which is why apps have become so prevalent in our lives today, and are now key to the growth and success of brands, businesses and developers.
But what does the development process actually entail? How much time can you expect to spend and where are the potential roadblocks? When approacing creating an app, many people simply aren't aware of the realities.
So we've compiled insights from real app developers on their experiences in an effort to shed some light on the reality of building a successful app, including the marketing initiatives you need to include in your plan.