AppsFlyer & Localytics: The 1-2 Punch for App Store Search Ads

Read Time: 5 min

For app marketers, app store search ads are a powerful driver of valuable users. Capitalizing on search intent and matching it with relevant in-app behavior enables better targeting and a more relevant user experience. At AppsFlyer, the most widely used mobile attribution provider, we’ve seen some great initial results for Apple’s App Store Search Ads since their official kick-off in early October.

This is why we are delighted to announce that the AppsFlyer – Localytics integration now includes full support for Apple App Store Search ad attribution. As a customer of both Localytics and AppsFlyer, you’ll receive robust attribution data for App Store Search ads and 2,000+ additional media sources, including keywords, campaign and campaign ID, adset, adset ID and attribution timestamps.

Armed with these granular insights, you’ll be able to offer relevant and individualized content, build custom audiences, and optimize your search ad campaigns. For existing clients of Localytics and AppsFlyer, setup takes just a few clicks. Simply follow the step-by-step instructions here.

If you’re new to mobile attribution with AppsFlyer, make sure you take advantage of the white glove onboarding service provided by our dedicated Customer Success Team, as well as a free unlimited 1 month trial. Visit AppsFlyer.com/get-started and use the promo code #Localytics1# to get started.

More about our partnership: The combination of Localytics and AppsFlyer lets you easily track the engagement and lifetime value of users acquired through each marketing campaign, so you can maximize acquisition ROI and grow your app. By integrating Localytics and AppsFlyer you will be able to:

  • Track a number of key metrics including the number of users acquired, average user lifetime value, and average number of sessions per user for each attributed marketing campaign

  • Filter and split any analytics report in Localytics by acquisition source or campaign

  • Send targeted push, in-app, inbox, Places, and remarketing messages to users acquired from a particular source or campaign

 

Psst..Interested in trying out Search Ads? For a limited time, Apple is offering a $100 credit for app owners and developers who are looking to test drive. Learn more here.

 

 

BIO: BEN ROODMAN, DIRECTOR OF PARTNER DEVELOPMENT, NORTH AMERICA AT APPSFLYER
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Ben heads up the North American partner relations at AppsFlyer, the most widely used and trusted mobile attribution company. Previously, Ben held Business Development positions at AOL Advertising and helped establish several location-based startups. Most recently he was head of Adtech and Product Search partnerships at a mobile data company. 

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