Introducing The Appy Hour Podcast

Read Time: 5 min

Editor’s Note: The Localytics' content team is always trying to find new ways to engage with our readers. We realize that our audience likes to consume information in different ways, which is why we try to diversify the different content mediums we feature.

I’m really excited about our latest medium - a podcast! Podcasts have undoubtedly become very popular over the past few years and for good reason. They’re exciting, engaging, and a perfect way to consume information on the go.

Localytics’ Appy Hour podcast will aim to bring you an insider view on how some of the top names in mobile think about engagement and strategy, as well as real-life tactics they’re using to accomplish both.

Below is an introduction and link to our inaugural episode, featuring Marcelo Zeferino at Peixe Urbano.

Take a listen and let us know your thoughts!



Appy Hour Podcast Episode 2 

Push notifications are one of the best ways to engage with your mobile audience.

But there’s always a risk: what if the notifications that you think are valuable to your users are actually causing them to uninstall your app?


In the first guest interview on the Appy Hour podcast Marcelo Zeferino, Mobile Product Manager at Peixe Urbano, shared how his company used A/B testing against a control group to find out exactly what type of messaging was resonating with their users.


                                    Note: This link will bring you to the podcast homepage, navigate to Episode 2 to hear this episode!


Is it a good experience? Users are always comparing our apps with other apps, and they’re always looking for more intelligent solutions.

With mobile apps we can explore preferences and behaviors and suggest very specified offers with high conversion rates. The main challenge currently is how to process information user by user to get something like a one to one experience.

Apps will have different behaviors for each group of users or even each individual user. When we reach that state, we’ll give our users better, or even perfect, experiences, which will lead to happier customers.


This post is based on a podcast interview with Marcelo Zeferino from Peixe Urbano. To hear this episode, and many more like it, you can subscribe to Appy Hour on iTunes. Marcelo's episode is #2. 

If you don’t use iTunes, you can listen to every episode here.