Picture this: you send out an email blast with your latest and greatest weekly content but can’t track any open or click-through rates. Then, you log into your CMS and find that your total pageviews count for your blog is down. Complete disaster, right?
In today’s data-driven world, marketers know how crucial KPIs are to their success. Setting benchmarks and being able to optimize accordingly is the foundation of a robust strategy. That’s why having the right mobile engagement platform in place to measure results is a must.
So why is it any different for mobile marketing?
Mobile is an extremely powerful channel that allows marketers to build strong relationships with their users through personalized experiences. But just like with email or your blog, in order to truly tap into the power of mobile, you need the right tools in place to unlock its capabilities.
We realize that mobile marketing is a new adventure for many, so we put together a quiz to help you understand all the incredible things you can do with the right mobile engagement platform. Take a look, and find out if you’re ready to take your mobile strategy to the next level: