Back 2 Basics: What Is Geofencing For Mobile Apps?

Read Time: 5 min

Editor's Note: At Localytics, we’ve been writing about mobile app marketing on our blog for well over 3 years. And while we’re always looking to provide you the latest and greatest news and insights in the mobile industry, sometimes it’s important to take a step back and reset. 

Our blog audience has grown pretty significantly over the past three years, and the spectrum of mobile knowledge spans from beginner to advanced. After building our base, we now primarily focus on intermediate and advanced blog topics and will continue to do so. 

But in the interest of getting some of our newer audience members up to speed with mobile app marketing features and logos, we’re launching a “Back 2 Basics” mini-series.


What is Geofencing For Mobile Apps?

Location based marketing is all of the rage in the  mobile industry right now. And for good reason. It gives mobile marketers the unique ability to connect with their audience based on real-time. 

There are two main ways that mobile app marketers can take advantage of location-based marketing: geofences and beacons. 


Geofences (n) : Virtual fences that can be placed around anywhere (stores, airports, etc.) and that tap into a smartphone's GPS to connect with users


Beacons (n) : A physical device that uses bluetooth technology to ping a user's smartphone when they come within range



How Can Mobile App Marketers Take Advantage of Location Based Marketing?

There are many ways to unleash the power of geofencing. To learn all about this incredible technology and how mobile app marketers can take advantage of it, check out our great new resource:

Geofencing for mobile apps