There is something inordinately tempting about having complete control over the creation of your analytics platform.
But then again, few things compare to having a team of experts do it for you.
Thus the ongoing dilemma of build vs buy - particularly, when it comes to an analytics solution. Because of the prevalence of analytics today, it can often seem that the best option is to invest in creating a platform custom to your needs (it can’t be that difficult, right?). This is a completely valid approach, and it simply means you think the best possible solution is one that’s built internally. But what about the potential negatives to this approach? These are the elements that can be overlooked at the onset, and only become apparent after you’ve already invested too much time, money and resources.
What we’ve found helps is a thorough lay of the land, complete with pros and cons for both sides, that you can use to evaluate your options before giving the green light.
Here’s the question to answer: if you’re not an analytics company, can you afford to divert engineering time, energy and salary away from your core mission to build a platform?
Essentially, it won’t grow as your app grows, and you risk this scenario: if and when the original development team leaves, you’re left with a custom platform that can be difficult to train others on.
Still not sure which option is better for you? Ask your team, and consult with mobile experts. Try to assess what your long-term needs might be, and if you can scale an in-house solution accordingly. App usage is only growing, so be sure to pick the option that can grow, too.
Thanks for signing up. Look for your first email shortly!
We’ll reach out shortly to schedule a time to talk.