[EBOOK]: How to Build a Stellar App User Acquisition Plan

So you’ve created an app. The hard part is over, right? Unfortunately, that’s not the case.

How do we know?

Years of experience helping companies like ESPN, Fox, and the New York Times drive user acquisition, engagement and retention combined with a powerful database collected from 37,000 apps on 2.7 billion devices.

The app market is oversaturated. Millions of app creators are vying for a piece. Getting a user to download your app is only half the battle. The other half is retaining them.

Here’s an idea of what you’re up against in 2018:

  • There are over 3.5M apps in the Google Play Store and over 2.2M in Apple’s App Store
  • 21% of users abandon an app after one use (source)
  • 74% of users abandon an app after 90 days (source)

So, how do you build and execute a successful app user acquisition plan? Read on to find out.

In this ebook, we break down four key elements:

  1. Know Your Audience: Understanding your target audience is critical to the success of your acquisition plan.
  2. Reach Your Audience Organically: Five tactics all brands should use to position themselves for app discovery.
  3. Invest in Strong Paid Campaigns: Paid acquisition campaigns will catapult you in the right direction with a solid user base that you can retain and grow organically.
  4. What to Consider During and After Launch: Steps you can take to immediately improve your app and harness incoming users for long-term engagement.

Developing a successful app user acquisition campaign is a process, but an essential one.

Download the completely free How to Build a Stellar App User Acquisition Plan to access all of this information and more!

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