We always try to close out our ENGAGE conference with a star-studded panel discussion, and this year was no different.
We were honored to welcome Adam Grossman, Chief Marketing Officer for the Boston Red Sox, Gregory Raiz, CEO of Raizlabs, Corby Fine, VP at Rogers, and Bill Gianoukos, GM of Mobile at Wayfair, to our closing panel on “Changing the Future of Mobile.”
The panel, led by our CEO, Raj Aggarwal, focused on how mobile will evolve over the next 3 - 5 years, the challenges that organizations are facing now, how to tackle the seemingly never-ending battle of user churn and how to effectively use messaging to engage users before they churn.
"Mobile apps are incredibly good for your most loyal customers." Gregory Raiz, CEO, Raizlabs
While apps add a lot of value, Greg was quick to caution organizations against expecting their app to be effective with non-customers. It is crucial for app users to have a deep relationship with a brand or company. Once that relationship is established, app users tend to stay more engaged.
Thanks for signing up. Look for your first email shortly!
We’ll reach out shortly to schedule a time to talk.