In a recent open letter to Mary Meeker, our CEO, Raj Aggarwal, made it known that businesses are facing a mobile engagement crisis. Why? Because companies are failing to lead with data to properly understand and engage their mobile users, causing them to churn at alarming rates (75% of app users churn within 90 days).
To be fair, the vast amount of data and technology available to marketers is simply overwhelming. But those who have taken the first step by shrinking their digital strategy to mobile will tell you, it simply doesn’t work. Mobile is a whole new game.
Localytics has teamed up with Salesforce Marketing Cloud to take on this mobile engagement crisis by giving businesses the mobile insights and engagement channels they need to build meaningful relationships with their users across all channels.
To launch this partnership, the Localytics team will join more than 15,000 leading digital marketers to kick off the Salesforce Connections 2016 conference in Atlanta on May 10th. We’re proud to be a sponsor of such a prominent event, and look forward to an exciting two and a half days of collaboration.
If you plan on attending Connections, we’d love to arm you with the knowledge you need to win the fight against mobile app abandonment. How? By tapping into deep insights from your mobile user data to truly understand how to engage, and most importantly, retain your users.
If you’d like to learn more, here are a few ways to connect with us at the event:
We look forward to seeing you in Atlanta!
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