There's constant talk of fragmentation in the Android device market, but one thing is clear: Samsung dominates. Samsung currently has a 63% share of all Android mobile devices, including smartphones, phablets, tablets – and even “fonblets” – a term Samsung coined during its Analyst Day when it announced that 100 million Galaxy S and Note phones will ship this year.
In fact, Samsung controls the aggregate of all other manufacturers by a ratio of nearly 2:1. HTC, (the manufacturer of the popular HTC One phone series) and LG come in second and third, respectively. All together, HTC, LG, Sony, Motorola and all others make up less than 37% of total marketshare.
Samsung’s strength comes from the popularity of its smartphone models, where eight out of the 10 most popular Android smartphones are manufactured by Samsung.
As it turns out, Samsung’s Galaxy S series is not only Samsung’s most popular smartphone series, but it also makes up the top three most popular Android smartphones overall. According to our data, the only non-Samsung Android phones to crack the top 10 are the HTC One and Motorola’s Droid Razr, which make up only 1.3% and 1.1%, respectively, of all active Android smartphones.
When analyzing tablets, we found that Samsung represents five of the top 10 active Android tablets, but these five Samsung tablets account for 53% of all Android tablets. Especially impressive is the Samsung Galaxy Tab 2 series, which accounts for almost 40% of all active Android tablets. Overall, Samsung’s dominant hold on Android devices can be attributed mostly to its Galaxy S and Galaxy Tab 2 series.
Localytics is the leading analytics and marketing platform for mobile and web apps across more than 1 billion devices, 20,000 apps and 5,000 customers. Localytics processes 50 billion data points monthly. For this report, we investigated the global device breakdown by manufacturer across more than 25 million unique Android devices from October to November 2013.
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