Google to Grab 29% of U.S. Android Market Share with Motorola Acquisition

Google’s $12.5 billion acquisition of Motorola Mobility, announced this morning, would make Google the #2 manufacturer of handsets for its widely used Android platform. Motorola currently has 29% of the Android market in the US, according to our mobile app analytics data.

If the acquisition is completed, Motorola/Google will become one of the Big 3 Android device manufacturers in North America. Their 29% share would place them just ahead of Samsung (25%), and behind HTC (35%). Thus, while much of the conversation surrounding Motorola/Google has centered on Motorola’s impressive collection of patents, the smartphone market share implications are tremendous.

Android handset manufacturer market share - July 2011

The market share numbers provided are based on the Android app analytics service Localytics provides for many of the top Android applications, covering many millions of Android phones and tablets. For this report, we studied data from July, 2011, and all numbers are US only.

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Posted in Android, Mobile Trends

Bernd Leger is VP of Marketing at Localytics with 20 years of experience. He's an expert in inbound marketing, marketing automation, freemium business models and sales enablement.

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