There's been a lot written about the importance of App Store optimization (ASO) on the discoverability of your app - in fact, we did a series on it. Much like SEO before it, ASO is critical to creating and maintaining an app listing that attracts users and encourages downloads. Without the right keywords, ratings, and relevant content, you risk going unnoticed.
So say you've read all of the articles, consulted all of the experts, and optimized your listing - how do you know if it's actually right? And if it's not, how can you fix it?
We've created a new and completely free tool that you can use to grade your ASO called the App Listing Rater. By doing a quick search for your app and clicking a button, you can access your app's grade broken down into eight key categories including name, reviews, reach, and more.
You'll also recieve tips, tricks and additional resources on how you can create a better listing to attract more users based on industry standards, recommendations and proven tactics. You'll also have access to an ASO cheat sheet to keep on-hand for quick consulations on best practices.
There is no limit to the number of apps you can test; we simply wanted to provide a tool that is accessible to anyone anytime he wants to test his ASO. (Truthfully, marketers today could use more free tools - that's why our app analytics and marketing software is free for apps with under 10,000 monthly active users).
What's your ASO grade? How is it impacting your downloads?