We’re big fans of App Store optimization (ASO) around here. After all, it’s one of the most accessible ways app developers can stand out among the more than 2 million other apps in the iTunes App Store.
Organic ASO is creating and maintaining the kind of app listing that ensures the users you’re looking for actually discover and download your app. Take away the keywords, ratings, and relevant content that goes into an effective listing, and you could risk losing out on all those future loyal users. According to Forrester, 63% of apps are discovered through app store searches.
If you’ve been following Localytics for a while, you might know what’s coming: the refreshed, revamped, 2017-era App Listing Grader! We took our old App Rater and updated the content and grading system so that the handy tool is built on accurate best practices and methodologies in the ASO world right now.
Still wondering what all the hype about ASO is? If the Forrester stat above didn't sell you, mobile expert Chino Lex covers why it should be a priority in your mobile marketing (hint: no outside agencies necessary), a rundown of the terms you're going to encounter, and where to get started.