posted by Bernd Leger
In this week's Whiteboard Wednesday, explore how to leverage the unique efficiencies of mobile with app marketing & analytics.
Hello and welcome to this week's edition of Whiteboard Wednesday. My name is Janet Aronica and I'm the Content Marketing Manager here at Localytics. Today, I want to talk to you about some qualities of mobile that you want to think about as part of your app strategy.
So let's get started. First, you want to think about the fact that mobile is omnipresent. Research shows that 29% of Americans say that their phone is the first thing they look at in the morning and the last thing they look at at night. What does this mean for your app? It means that mobile is present when many other screens are not. You can make it very easy and convenient for your customers to complete these transactions that are actually important to them. For example, if you're a pharmacy, you could offer a one-click prescription refill right through the app. That would be a great way for you to enable your customers to complete those transactions with just a couple actions right on the phone.
The second thing you want to think about as part of your app strategy is that people always communicate on their phone. That's not a groundbreaking assertion, since that was their initial intent, but it's more than just a phone call now. In fact, 44% of email is now opened on mobile. That means when people are actually expecting something relevant and something helpful, they're open to subscribing to those updates and will engage with your brand. An example that I would like to provide is if you're a restaurant, you could let people know through the app that their table is ready. This type of helpful communication on your phone means people would be willing to subscribe for that.
The third thing you want to think about is the fact that most people now have a camera on their phone. Camera-use is tied to how people enjoy their smart phones; 60% of Twitter users access the site through mobile, and social is mobile, and social is increasingly visual. Vine is becoming a part of Twitter, Instagram is becoming a part of Facebook; it's a way people like to engage on these social networks through mobile devices. You can leverage this in your app experience and not only create a really interactive experience for the user, but create a feature that is viral and will help you get more users.
The last thing you want to think about is that you can make contact available off-line through your app. One of my favorite apps is Spotify and they make my music and my playlists available off-line for me. This is a nice feature because I can listen to music when I'm underground on the MBTA, which wouldn't be available to me through Wi-Fi normally. You can offer those helpful experiences and relevant experiences for your users and making them available off-line.
A couple of things to recap from today: if you're making the experience useful, relevant, and helpful, people will want to use your apps, so you can leverage these qualities of mobile within your app strategy. Also, you want to always personalize and target the communication that you're offering your user, and through the app, you want to leverage analytics, knowing what user behavior actually drives people further into the experience. That's it for this week's edition of Whiteboard Wednesday. Again, I'm Janet Aronica, the Content Marketing Manager here at Localytics and thanks for watching.
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