The ease and accessability of mobile apps have created an entirely new digital lifestyle. People aren't just on-the-go when they choose mobile - they're also seeking out a simpler solution to a fundamental task. Apps deliver on this need in a more seamless and streamlined way than the web, creating a population of people who choose apps first.
How do we know this? Data. We looked at app growth numbers, and how the use of apps is growing globably, and discovered a shift had happened.
But with this growth comes its own set of challenges: particularly when it comes to user engagement. The key is to create an app that stands out and keeps users coming back for more: