Notice anything different around here? It’s a big day for the Content Team over at Localytics. Thanks to tireless efforts from our design team (Trey & Sean!), our dream of a kickass blog is a reality. And we’re pretty proud of the results.
So why and how did we do it?
Every now and then, it’s time to reinvent yourself. Our old blog was good to us. While imperfect, it has served us well, helping us spread the word on how to do mobile the right way. However, we’ve got some big plans for the future and frankly, the current layout just couldn’t support them.
Here’s where we needed to optimize from a design perspective:
First things first, we kicked it off with several blog redesign meetings. These were brainstorming sessions where we got into a room and debated the key elements of a great blog. We walked through examples of websites, blogs and publications we love and exactly what about them appealed to us. Then, we put on our Demand Gen lense to figure out how to improve KPIs.
As a Content Marketer, my number one priority is creating compelling content that resonates with our audience. But as a member of the Demand Generation team, it’s also important to generate new leads for Localytics. And while the former feeds naturally into the latter, there are design considerations that make it easier for your audience to consume and share your content.
Engagement was a huge priority for us. We recently evolved our content strategy to better connect with our audience, mobile marketers. Since we are in fact, mobile marketers, we took a step back and thought about our interests. In addition to best practices, what else do we care about when it comes to mobile? Industry news was a big one, as well as fostering a discussion about the future of mobile.
Last but not least? We decided to have a little more fun with our content. We are marketers after all, not brain surgeons. So we decided to show our personality and launch two new monthly series:
Here’s what we focused on for the redesign:
It wouldn’t be right for me to post this without giving two major shoutouts to the guys who made this possible. Our incredible Director of Design Trey, and rockstar Front End Developer Sean. Sean had to add a ton of custom functionality in order to make it look and feel the way we wanted in HubSpot. Sean and Trey only agreed to have their photo featured if we took a selfie, so here it is:
Here’s a screenshot of our “before" blog:
Here’s the "after":
Check out the real thing here.
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