posted by Aaron Sawitsky
Today we are pleased to announce the launch of Places, our new geofencing product. Places allows customers to:
We are really excited about Places, as it’s been one of our most commonly requested features over the past few months. That’s because our customers understand that app users are demanding a more and more personalized app experience and tailoring content to a user’s location is a key part of delivering this sort of customized engagement.
Places will enable customers to do some very unique things, such as:
Places is a powerful tool that gives customers dozens of potential ways to make their app more relevant and engaging. In fact, one of the most exciting things for me has been hearing customers come up with creative new ways to use Places on the fly as we describe it to them.
Geofences are virtual fences placed around real-world locations. Most often, geofences are relatively small and put around specific buildings, but they can also be very big, to the point that they can cover entire countries. When a user enters or exits a geofence, the geofence acts as a trigger. With Places, that trigger can be used to display a push notification or to fire an event tag that is used for location analytics.
Although there are options available when it comes to real-time, location-specific push notifications, Places has a combination of features that makes it the most comprehensive offering in the market.
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