Mobile has come a long way since the Zac Morris days. Besides the fact that it’s no longer the size of a brick, the concept of mobile has transformed to mean so much more than a portable telephone. And rightfully so, as mobile smartphones have correspondingly increased in power as they’ve decreased in size.
Mobile is now an intrinsic part of society and the way we operate. Consider this:
Mobile users have grown 400% over the past 10 years and now eclipse 2 billion. And moving forward, nearly all new internet usage growth is expected to come from mobile. [Marketing Land]
The evolution of mobile has disrupted the marketing world, creating an entirely new way to connect with our audience. One that is personal, and when done right, much more effective than traditional marketing.
No matter how large or small your business is, you are not immune to the shift towards mobile first. Coming off the heels of the iPhone 7 and Google Pixel releases and looking towards 2017; businesses have a choice - adapt to the mobile-first world, or face extinction.
We’re sure you have many questions:
But do I need an app?
How do I get involved in the app marketing ecosystem?
What does a website optimized for mobile even mean?
That’s why we’ve teamed up with our friends over at HubSpot to equip the modern day marketer with everything they need to know about mobile marketing; what is is, what it means for you, and actionable takeaways for you to hit the ground running: