You might have noticed that the Messaging page in the Localytics dashboard got an update on Monday morning. We’ve added a graph and a table that are intended to make managing your mobile messaging strategy just a little easier.
The new graph shows you the volume of Localytics push, in-app, email, and inbox messages that have been sent out over the past seven days. It’s an easy way to check that all of your campaigns are performing as expected. Customers who have a lot of automated campaigns will find this particularly helpful and reassuring, as any unexpected changes in send rate will be immediately visible.
The new table shows you what push notifications and email campaigns are scheduled to be sent in the near future. With one glance, you can make sure that your upcoming campaigns are set up correctly. You can also catch recurring campaigns that you might want to update or cancel before they go out to users. A convenient menu gives you one click access to edit a campaign or view its performance.
These two new features came out of some really interesting conversations we’ve had with customers over the past few months. Since the beginning of February, the User Experience (UX) team has had the pleasure of speaking with dozens of our customers about how they use Localytics and what they would like to see as we continue the never-ending process of improving our platform.
These conversations have been critical because UX is about more than just how a product looks; it’s about how a product works and how it helps people get their job done more quickly and easily. In order to build the best experience possible, we need to know our customers at a very deep level.
Our notes stretch on for pages, but one constant theme has been that managing campaigns is an intricate dance for many of our customers:
With each discussion, we learn more about what really matters in the effort to make apps shine and narrow in on new ways to help our customers stay on the cutting edge of this rapidly advancing industry. The new cards we released on Monday are just the beginning. Localytics offers a comprehensive set of tools with incredible potential to solve real problems in easy-to-use ways, and we’ll continue to bring them together into a seamless workflow designed to make your app as great as it can be.
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