As someone who works directly with customers day after day, it’s always great to see one of your most outspoken and visible clients be recognized for their achievements.
Matt Restivo, Director of Product at the National Hockey League, was recently announced as one of the winners of the 2015 Cynopsis Rising Star Awards! This Award program honors industry professionals who show the smarts, maturity, and composure to be one of the next generation’s leaders.
His leadership goes well beyond what he did to help me though. Matt and his team at the NHL launched a complete reboot of the NHL app for iPhone and Android for the start of 2014-15 season. He also oversaw the development of 19 team apps on iOS and Android, as well as "Games" product development, like "Bracket Challenge." Matt also completed an overhaul of the NHL Game Center Live app in a record amount of time. Matt was able to work cross-functionally to get all these projects done well, managing both internal and vendor relationships with expert skill, confidence and communication.
Now for the juicy part. Let’s take a look at the numbers! Over the past season, he was able to:
WOW! That’s not the end of it either. Matt also worked with his marketing colleagues, led by Nili Doft, to build out a robust user targeting strategy. At Localytics, we believe that smart Marketing is truly driven by rich analytics data across the entire app user lifecycle. The NHL used this data to granularly engage users by metrics like country, home locale, device type, network, subscription tier, and app usage, in-market vs. out of market users, etc. This kind of work takes a lot of communication, creativity and collaboration, and they saw all that work pay off; this strategy helped to drive logged-in users +20% and push opt-in +11% YOY. Additionally they were able to:
As a friend of Matt’s and a hockey fan (Go Bruins!!), I couldn’t be happier for Matt to be recognized with this award.
Congrats Matt! Here’s to an even more successful 2016 season!
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