16 Mobile Ad Acquisition Partners For Driving App Installs

Mobile ad networks allow you to advertise and promote your app across different web and mobile properties. There are tons of mobile ad acquisition partners to choose from, and today we’ll be detailing some of the best and brightest.

Why are paid app campaigns worth a look? Well, with over 1.5 million apps on the App Store and even more on the Google Play Store, your app has serious competition.

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Getting discovered in the deep and mighty ocean of apps is no easy task. Paid acquisition campaigns will get your app the exposure and awareness that you simply can’t get on your own.

Ad acquisition partners also have a host of helpful features that you can use to your advantage. Mobile ad partners offer sophisticated targeting options and massive amounts of data that let you narrow in on your perfect audiences. Some ad partners can help you create immersive ad campaigns that work seamlessly across different mediums and devices!

Mobile ad partners are definitely the best route if you’re serious about driving app adoption.

There are tons of partners to choose from, but we’ll help you narrow down the list a bit. Here are some of the top mobile ad acquisition partners to work with! Choose wisely my friends.

The Big Three: Google, Twitter, and Facebook

When it comes to mobile app advertising, you can’t neglect to consider the three major players of the webaverse: Google, Twitter, and Facebook.

Teaming up with Twitter and Facebook will allow you to get your app placed in coveted social media slots and make use of their interest-oriented targeting features. Using Google for app advertising will allow you to get your app ads displayed right in the Google search results, promoting your app as a solution to a user’s need.

Let’s explore this mobile ad triad a bit further.

Google

Of course the great and almighty Google is always one solid option when considering mobile ad acquisition partners. You can use many of the same strategies for mobile PPC as you would for classic web PPC – create a list of keywords, set up bidding options, and watch those acquisitions roll on in!

Your mobile AdWords ads can be displayed on desktop computers and mobile devices, but keep in mind that the ads will look different depending on where they are displayed, so it’s best to tailor your ads for specific mediums.

Here’s what an ad for a mobile app looks like on a mobile phone:

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Here’s what an app ad might look like on a computer. Note that Google app ads shown on desktops and laptops don’t have an app install button.

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Twitter

Twitter lets app promoters place mobile ads with install buttons that take users straight to an app store page.

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The great advantage to using Twitter as a mobile ad acquisition partner is that you get the ability to target your mobile app ads by:

  • General Targeting Options. Twitter offers common targeting features like device, geography, language, and gender.
  • Interests. Target audiences by their expressed interests.
  • Followers. Target users based on their Twitter followers – you can even select specific accounts that you want your target audience to be following (try selecting a competitor).
  • Keywords. Target based on keywords, which takes into account what users have searched for on Twitter, as well as what kinds of content they’ve tweeted and been engaged with in the past.

Facebook

The biggest advantage of using Facebook’s mobile ad platform (besides being on the #1 most popular social network) is Facebook’s ridiculously comprehensive targeting options.

Mobile marketers can use Facebook to target users by an endless number of ultra specific, hyper granular audience attributes. If you want to target men ages 13-38 who enjoy horseback riding, live in Croatia, have bought green cleaning products, and own a cat, you can absolutely do that with Facebook ads (although we’d be tempted to ask why).

facebook-ad-targeting

Whatever floats your boat – we don’t judge

This means that you can create incredibly targeted campaigns, which in turn allows you to craft hyper-targeted ad text that will cater to your ideal audience.

Better yet, when using analytics tools with Facebook integration, you’ll be able to track the post-install behavior of those users earned through your Facebook campaigns. You can see how often your Facebook-acquired users open your app, what activities they engage in on your app, and whether they stick around or uninstall down the road.

Key Mobile Ad Networks On Outside Properties

With Google, Facebook and, Twitter, you know exactly where your ads will be appearing (on each of their perspective properties). To extend your ad reach even further, you’ll want to partner with other mobile ad networks.

The mobile ad partners listed here will surface ads across a wide range of relevant websites and apps, some much more targeted to your buyer personas.

Some popular mobile ad networks include: 

  • Millennial Media: One of the biggest mobile ad networks around, Millennial Media offers a host of creative ad formats and helpful targeting options. Some of their clients include U.S. Marine Corps, T-Mobile, Paramount, and UGG, among others.
  • AppLift: Works with over 5,000 media partners and 500 advertisers, including Zynga, Lyft, and King games.
  • Conversant: A massive mobile ad network serving over 5,000 clients each month and driving an average of 5 million purchases each day. Conversant works with most of the top brands across various industries and offers integrated solutions for everything from mobile to affiliate marketing. Some clients include Travelocity, Hotels.com, Urban Outfitters, Target, and Gap. Conversant was also rated as the #2 most popular ad network by comScore.
  • TapJoy: TapJoy offers a large collection of different ad styles for driving awareness, conversions, and engagement. Some clients include Starbucks, Sephora, and Lego.
  • Opera Mediaworks: Sophisticated targeting and rich ads with a massive network. Opera works with McDonalds, Ebay, Samsung, and MasterCard, among others.
  • AdColony: AdColony is a subset of Opera Mediaworks, specializing in HD mobile video ads and solid targeting options. Some clients include Kochava and Ubisoft.
  • AirPush: AirPush offers 12 different ad formats, ranging from video and push to overlays and banners. AirPush works with companies like Coca-Cola, LG, Toyota, Amazon, and Best Buy, among others.
  • InMobi: Specializes in retail and brand promotion, understanding and adjusting ads based on consumer behavior. Some clients include Zulily and SlimFast.
  • Liftoff: Ads that are tailored for mobile acquisition with profile building features and plenty of creative testing. Clients include Rue La La, Kayak, eHarmony, Square, and Neiman Marcus.
  • MobFox: Specializing in customizable native advertising for apps across +30 networks.
  • NativeX: Specializing in advertising for mobile gaming apps, with predictive analysis and machine learning for optimal ad performance.
  • Pandora: Promote your app on Pandora’s virtual radio through audio, display, and video. Pandora offers tons of options for experimenting with news designs and unique ad strategies.
  • StrikeAd: Programmable advertising across multiple devices.

Don’t Miss Bonus Content: Extra Integration & Detailed Analytics Info

Many ad acquisition partners allow for ad tracking partnerships that can help you measure how many users install your app after clicking your ad. However, some 3rd party tools allow for even more integration, providing deeper insights such as:

  • How different ads affect customer acquisition
  • Which ad networks drive the most engaged customers
  • Which ad networks provide customers with the highest LTV
  • Which ad networks attract customers with the highest retention rates

These tracking details allow you to send customers targeted information that matches how they were acquired and helps you to focus on the most relevant, best-performing ad networks for your particular audience.

Partnering with mobile ad networks means more brand awareness and installs. Try various networks, measure the results, and see which avenues work best for your app! 

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