Mobile ad networks allow you to advertise and promote your app across different web and mobile properties. There are tons of mobile ad acquisition partners to choose from, and today we’ll be detailing some of the best and brightest.
Why are paid app campaigns worth a look? Well, with over 1.5 million apps on the App Store and even more on the Google Play Store, your app has serious competition.
Getting discovered in the deep and mighty ocean of apps is no easy task. Paid acquisition campaigns will get your app the exposure and awareness that you simply can’t get on your own.
Ad acquisition partners also have a host of helpful features that you can use to your advantage. Mobile ad partners offer sophisticated targeting options and massive amounts of data that let you narrow in on your perfect audiences. Some ad partners can help you create immersive ad campaigns that work seamlessly across different mediums and devices!
Mobile ad partners are definitely the best route if you’re serious about driving app adoption.
There are tons of partners to choose from, but we’ll help you narrow down the list a bit. Here are some of the top mobile ad acquisition partners to work with! Choose wisely my friends.
When it comes to mobile app advertising, you can’t neglect to consider the three major players of the webaverse: Google, Twitter, and Facebook.
Teaming up with Twitter and Facebook will allow you to get your app placed in coveted social media slots and make use of their interest-oriented targeting features. Using Google for app advertising will allow you to get your app ads displayed right in the Google search results, promoting your app as a solution to a user’s need.
Let’s explore this mobile ad triad a bit further.
Of course the great and almighty Google is always one solid option when considering mobile ad acquisition partners. You can use many of the same strategies for mobile PPC as you would for classic web PPC – create a list of keywords, set up bidding options, and watch those acquisitions roll on in!
Your mobile AdWords ads can be displayed on desktop computers and mobile devices, but keep in mind that the ads will look different depending on where they are displayed, so it’s best to tailor your ads for specific mediums.
Here’s what an ad for a mobile app looks like on a mobile phone:
Here’s what an app ad might look like on a computer. Note that Google app ads shown on desktops and laptops don’t have an app install button.
Twitter lets app promoters place mobile ads with install buttons that take users straight to an app store page.
The great advantage to using Twitter as a mobile ad acquisition partner is that you get the ability to target your mobile app ads by:
The biggest advantage of using Facebook’s mobile ad platform (besides being on the #1 most popular social network) is Facebook’s ridiculously comprehensive targeting options.
Mobile marketers can use Facebook to target users by an endless number of ultra specific, hyper granular audience attributes. If you want to target men ages 13-38 who enjoy horseback riding, live in Croatia, have bought green cleaning products, and own a cat, you can absolutely do that with Facebook ads (although we’d be tempted to ask why).
Whatever floats your boat – we don’t judge
This means that you can create incredibly targeted campaigns, which in turn allows you to craft hyper-targeted ad text that will cater to your ideal audience.
Better yet, when using analytics tools with Facebook integration, you’ll be able to track the post-install behavior of those users earned through your Facebook campaigns. You can see how often your Facebook-acquired users open your app, what activities they engage in on your app, and whether they stick around or uninstall down the road.
With Google, Facebook and, Twitter, you know exactly where your ads will be appearing (on each of their perspective properties). To extend your ad reach even further, you’ll want to partner with other mobile ad networks.
The mobile ad partners listed here will surface ads across a wide range of relevant websites and apps, some much more targeted to your buyer personas.
Some popular mobile ad networks include:
Many ad acquisition partners allow for ad tracking partnerships that can help you measure how many users install your app after clicking your ad. However, some 3rd party tools allow for even more integration, providing deeper insights such as:
These tracking details allow you to send customers targeted information that matches how they were acquired and helps you to focus on the most relevant, best-performing ad networks for your particular audience.
Partnering with mobile ad networks means more brand awareness and installs. Try various networks, measure the results, and see which avenues work best for your app!
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