How Mobile Fits into the Very Merry Holiday Season [Infographic]


Without doubt, apps have made holiday shopping less of a maddening affair. From as early as October to well into January, people turn to apps to buy gifts, find sales, compare prices, read reviews, and generally alleviate the stress that accompanies the most wonderful time of year.

Indeed, Santa needs his smartphone to shop (and stay sane). 

This year, approximately $55 billion in mobile holiday purchases is expected to come down the chimney. This forecast will make 2015 the most mobile holiday shopping season to date. 

Mobile already drove more than half of the retail site traffic over Thanksgiving weekend, and customer in-app engagement rates doubled from 2013 to the 2014 Christmas frenzy.

So, how can you prep your app for the holiday rush? We created an infographic to help you understand your app’s role during the holiday hullaballoo – with 10 tips to thrive during this festive time.

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