posted by Patrick Sanders
In the release of Profile Exports, we discussed at length the Localytics’ User Profile and the importance of Profiles to our platform going forward, so I won’t discuss any of that in detail here. But for those of you that missed it, here is a brief recap: A User Profile is a collection of preferences, behaviors and interactions that a user has had with your brand. User Profiles are critical if you want to share data across multiple systems in order to get one complete view of your customers.
In recent releases we have focused on the exporting of data and insights to enable better segmentation and targeting in systems outside of Localytics. However, enriching your Localytics data with information from outside sources is equally important, as it allows you to build smarter Audiences and more personalized messaging. That's why today we’re announcing the beta launch of Bulk Profile Imports. Bulk Profile Imports is a RESTful web service that gives your engineering team the ability to easily send large amounts of user level data collected in other systems to Localytics to enable better messaging.
I’m sure you are wondering how the new Bulk Profile Imports differs from our existing Profile API. The major difference is that our original Profile API is designed to import, export, or update one user profile at a time. While this is great for real-time changes to things like a user’s account preferences, it can create issues when you need to update a large number of users’ profiles at the same time (such as when a large number of users complete a purchase after receiving an email). Building processes to accommodate a large volume of changes is unnecessarily complex and often leads to inconsistencies between data sources. In scenarios like this, you should take advantage of Bulk Profile Exports. Instead of updating each Profile individually, you can easily import all of your changes at once.
Bulk Profile Imports enables marketers to enrich Localytics User Profiles with information from external systems. Our customers use Profiles to add context to their mobile campaigns or to create a more personalized mobile engagement experience. Here are two examples of ways Profiles are being used today:
Goal: Leverage data from your email system in Localytics’ Audiences
Outcome: You can now create more informed Audiences for Push, in-app, Inbox, or Places campaigns
Goal: Enrich User Profiles with personalized offers
Outcome: You can now message each user with a personalized offer, significantly increasing the likelihood of conversion
Are you taking full advantage of the Localytics Engagement Platform? More specifically, are you using User Profiles to create a true 1:1 multi-channel experience for your users? If not, here are all the details you need to integrate Bulk Profile Imports today.
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