With the first half of 2016 behind us, we felt it was a good time to show how apps across various vertical industries performed over the last six months. Our hope is that these vertical benchmarks are useful for organizations to compare the effectiveness of their app with others in their industry.
We’re excited to launch new cheat sheets for 5 major industries - Media & Entertainment, Retail & eCommerce, Social, Travel & Lifestyle, and Business, Education & Technology - which detail user engagement, retention, and mobile messaging stats for each vertical. We also have an overall cheat sheet that rolls up data across all industries.
We also wanted to measure the differences in app performance and engagement based on different geographies, so we’re excited to launch cheat sheets for three major regions -- USA, EMEA, and Asia-Pacific.
We hope these cheat sheets provide some more insight into the app world and serve as a resource for you to measure your own success.