Push notifications have evolved quite a bit over the past few years thanks to a combination of new technology and advances in mobile data.
Mobile marketers have gotten smarter. They realize sending broadcast messages to their audience only leads to opt-outs and churn. They also realize that like all marketing platforms, push notifications can be your best friend or your worst enemy depending on if you use it right.
But what exactly does right look like?
The Localytics data team has been studying push notification trends from thousands of customers to understand exactly what works (and what doesn’t).
Check out the deck to learn all the key elements of an effective push notification, and start improving mobile engagement today.