New iPad Quickly Surpasses Original

Prepare for another WWDC with good Apple sales news - just two months after its launch, the new third-generation iPad this week caught the original, becoming the second most widely used of Apple’s family of tablets. After selling over 3 million devices and grabbing 14% of the US iPad market in the first four days of availability, the updated iPad has continued to sell extremely well. It now accounts for over 20% of all US-based iPads seen by apps using Localytics for app analytics, on par with the original and up nearly 50% from its launch-week share.

iPad device share in the US

The third-generation iPad’s popularity can be traced to its upgraded internals, high-definition Retina display, and to a lesser extent its available LTE connectivity. While its swift overtaking of the original iPad is impressive, it has a long way to go to leapfrog the iPad 2, which is still available in 16GB capacity for $100 less than the third-generation iPad’s basic model.

Author

Bernd Leger is VP of Marketing at Localytics with 20 years of experience. He's an expert in inbound marketing, marketing automation, freemium business models and sales enablement.

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