News Consumers Learn of New Pope via Mobile

It's been an interesting day here at Localytics. This afternoon, we learned that white smoke rose from the Vatican, announcing a new Pope had been chosen. The way we found out was by so many people finding out themselves via mobile apps.

About 2:07 PM US Eastern Time, we noticed a massive spike in usage across apps running Localytics. The spike peaked about five minutes later at significantly higher than our usual rate, indicating a huge amount of users delving into the Papal news via mobile apps.

Pope news found via mobile

It's important to note how international news like this is being disseminated - as apps become more ingrained in the way people consume news, media organizations have to have a strong app presence. Tools like in-app messaging can help deliver breaking news, and detailed analytics can provide organizations with information on what subjects particular users want to be notified about.