Only 6% of iPad App Sessions on Cellular Connection

Apple has reportedly sold over 3 million of the new, 3rd-generation iPads, whose main selling points are updated internals, a Retina display and available 4G LTE connectivity. The first two seem to be driving the quick sales, but the cellular-enabled variants seem to be comparatively unpopular, perhaps because of how quickly they are capable of crushing limited data plans. We looked into all iPad usage of apps with Localytics app analytics since the launch to see how many devices connected via a cellular network, and how often cellular-enabled iPads used 3G or 4G vs. WiFi.

iPad usage - Cellular vs WiFi Author

Bernd Leger is VP of Marketing at Localytics with 20 years of experience. He's an expert in inbound marketing, marketing automation, freemium business models and sales enablement.

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