Like we've said before, only 22% of apps are used once. Therefore, you've got to evolve your app strategy beyond downloads and start thinking about personalizing your app experience and marketing. The secret to doing this is tracking user behavior in the app and engaging users while they are in the app in a contextual way based on what they are doing. When users are not in the app, it's about bringing them back into the app by helping them to recall the features and content that are relevant to them.
In our new webinar, The Top 10 Tips & Tricks for Personalized App User Engagement, which will be held next week, Thursday October 3rd, at 2pm EDT, you'll learn the secrets to generating higher lifetime value, revenue and app user retention through more personalized and impactful app user engagement. These are the topics we'll cover:
1. How to use app analytics as a foundation for a personalized app engagement strategy
2. The advantages and disadvantages of push and in-app messaging
3. Specific use cases for user engagement techniques
4. How to measure the effectiveness of your app engagement strategy
5. The top tips and tricks that you can implement in your own organization
Here are the details.
Webinar: Top 10 Tips & Tricks for Personalized App User Engagement