A look at how Localytics enhances the modern customer data warehouse.
Runkeeper is among the largest fitness tracking apps in the world, with a community of over 45 million runners.
In the past three years, their internal customer data warehouse has gone from a system for logging app sessions and events, to supporting a sophisticated multi-channel view of each customer -- from app behavioral data, to support case statuses, to Shopify and other third-party data.
The outcome is a modern, mobile-first CRM, which indexes over 200+ attributes for each and every one of Runkeeper’s users and enables their team to prioritize and accelerate critical product and marketing efforts:
Nevertheless, Runkeeper’s core competency remains in providing an amazing experience for runners around the world. Their success in developing a world-class mobile marketing practice has resulted from them leveraging Localytics to:
“Runkeeper has been in mobile since the launch of the App Store; our team has nearly a decade of expertise in mobile data. Nevertheless, relying on Localytics' has afforded us the opportunity to focus on our core competency: building unique, delightful mobile experiences for our runners.”
VP Platforms @Runkeeper
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