App user retention and engagement improved: We outline specifics like three month retention rates in the guide but the good news is that mobile app retention continues to improve as marketers get smarter with their strategies.
Personalization: We've been harping on personalization for years now and for good reason. It's the secret sauce to mobile's success and is making mobile the most important vehicle between businesses and their consumers.
Mobile messaging trends: Push notifications and in-app messaging continue to pay off in a big way for those mobile app marketers who use them correctly. In this year's app marketing guide we talk about how to use these tools effectively and the great results you can expect to see.