Editor's Note: This blog was originally published in 2014, but has been updated with the latest mobile app metrics as of May 25, 2017.
Data is the lifeblood of your marketing campaigns. It's how you differentiate the big wins from the epic fails. Every marketing channel has it's own unique set of metrics you measure against, and mobile is no different. But since mobile apps are innately different than web interaction, marketers who are venturing into the world of mobile don't always know what to look for.
We're here to help. Below is a checklist that breaks down the 8 mobile app metrics that matter most, complete with descriptions and insight into why they're important. Any solid mobile marketing platform will grant you the ability to track them. Check each one off your list and be assured you’re getting access to the mobile data that will help promote user engagement and retention.