As a marketer, you have a close relationship with data. (As in, barely a day goes by without checking in, seeing how things are going, how’s the family…)
But when it comes to mobile data, there’s some metrics that matter more than others. And since data is critical to tracking your app’s success, your analytics strategy depends on knowing which is which. We're going to help you out, and let you have the pleasure of checking items off a list! Meet the 8 mobile metrics that every app should be tracking. Check each one off your list and be assured you’re getting data that makes hard decisions a little easier.