At Localytics, we believe businesses are in a mobile engagement crisis. Only a few companies are truly innovating in mobile, making the divide between companies and end-users grow bigger every day. With the frequent introduction of new devices and the increasingly cluttered app space, it is more and more difficult to keep users engaged. As a result, most signs are pointing towards failure if businesses don’t change course soon.
While we are sounding the alarm, it’s not time to fret just yet. There is a road to success, and all it takes is understanding how mobile engagement got to this point, and, more importantly, what can be done to get on the right path. Turning the focus towards understanding users - more specifically employing data and insights to understand them as people with specific expectations for their mobile experiences - companies can get back on the fast track towards success.