Push messaging is a powerful tool to re-engage users who have left your app. But just sending generic, broadcasted messages to all users in your app is a poor strategy!
Over half of app users opt-in to receive push messages. Those users are allowing marketers to contact them outside of the app, and a wise app marketer will reward those users by sending personalized, meaningful content. This allows users who left your app to re-engage and move towards the actions that you want them to take, increasing engagement, conversions and in-app revenue!