Next week, more than 170,000 people will be gathering in San Francisco for Salesforce's annual Dreamforce conference. As a Salesforce customer and Marketing Cloud partner, we always look forward to attending and exhibiting Dreamforce. This time around, we put together a list of what we think is the "ultimate Dreamforce agenda" to help fellow attendees navigate this exciting event.
Salesforce CEO and founder Marc Benioff will kick off Dreamforce as the first keynote speaker. If Benioff's keynote is anything like last year's, where he covered key themes like social, mobile, and the internet of things (IoT) along with Salesforce’s dedication to making the world a better place, Dreamforce will be off to a great start.
Day two kicks off with what may be the highlight of this year’s Dreamforce conference as Michelle Obama takes the stage. Last month, I had the privilege of attending Michelle Obama’s keynote at HubSpot’s INBOUND conference, and the former First Lady did not disappoint. Prepare yourself for candid stories from the Obamas’ eight-year tenure in the world’s most famous residence, the White House. Michelle spoke openly about the importance of treating others with kindness and the strength needed to lead with dignity and grace during challenging times. Watch this fearless leader command the audience as they laugh, cry, and erupt into applause, in awe of her astonishing accomplishments and incredible humility.
Bozoma Saint John is another fearless female on the speaking circuit. With show-stopping personal style and an extraordinary background story Boz, lives up to her bad-ass reputation as Uber’s first Chief Brand Officer. If you enjoy a good story, you’re in for a treat! Bozoma sees her role within Uber as a Chief Storyteller. She’s determined to leave a legacy and ensure that her existence changes the course of diversity and inclusion. Saint John is a refreshing voice with an ambition to change the tech industry for the better. She talked about this during the recent Forbes 30 under 30 summit in Boston, saying: “I'm trying to bring some humanity to tech. If you are in a hiring position, hire someone who is nothing like you. We keep looking for the commonalities, but find someone with commonalities who is nothing like you."
Although he grew up the Detroit suburbs, it’s likely top-rated Wharton professor and TED speaker Adam Grant feels at home on the Dreamforce stage. His ethos around generosity and helping others aligns perfectly with the Salesforce mission to make the world a better place. Adam's TED talks on original thinkers, givers, and takers have been viewed more than 10 million times in less than 2 years. We predict Grant will talk about his ambition to create a culture where those who give more than they take are successful. His extensive research has revealed that the more people within an organization help and share their knowledge, the better the organization will perform based on metrics like revenue, customer success, employee retention, etc. You’ll get real food for thought around success and productivity in the workplace.
Dreamforce is known for providing world class entertainment: U2, the Foo Fighters, Bruno Mars, and the Killers have rocked the Dreamfest stage in recent years. Alicia Keys & Lenny Kravitz will headline this year’s concert in aid of UCSF Benioff Children’s Hospital. Tickets start at $1,000 and include entry to the after-party at Pier 48 with will.i.am & MC Hammer.
Connecting with fellow attendees is the best way to get the most out of any conference, and it’s especially true at Dreamforce. They’re either customers, employees, partners, or at least fans of the cloud giant. Connecting with other attendees helps you get the most out of Dreamforce, learn from experienced Salesforce users, and share your own expertise during Localytics happy hour, surf camp or by attending AdRoll’s roller disco.
Be sure to visit Localytics in the Marketing Lodge at the Palace Hotel! We’ll be sharing advice on how to drive mobile engagement based on our experiences working with the world’s leading brands.
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