Here at Localytics, we have a lot of customers asking us, “What does a good app user experience look like?”. They want to know when to send that push, or what functionality matters most to their app users.
This is a tricky question, because there isn’t one right answer (A/B testing, anyone?). It varies based on industry and whether you have physical locations or other channels you interact with users on.
What we can tell you is that every solid app user experience takes into account each user’s unique interactions with the brand, and bases all of their engagement off of this information.
While we talk about this notion of individualization a lot, sometimes seeing is believing, which is why we created an interactive UX workflow to show you exactly what a great travel app experience looks like. Take a look, and get inspiration on how to take your mobile marketing strategy to the next level: