This Week in Mobile: Free Nuggets & Olympians in Your Living Room

From Super Bowl LII to the beginning of the Winter Olympics 2018, February has hit the ground running. Here's a breakdown of this week’s top stories based on the best push notifications received by the Localytics team.

Win or lose, McDonald’s is the "Real MVP"


Source: Giphy

On Sunday, February 4th, Super Bowl LII had over 103 million people glued to their TVs as the Philadelphia Eagles beat the New England Patriots 41-33. Based on data that our talented data team analyzed, it was clear that many people were using their mobile devices during the big game.

McDonald’s leveraged this momentous sporting occasion by sending out a push notification offering fans free chicken nuggets to celebrate the end of Football season. No matter what happened on the field, McDonald’s won the hearts of football fans nationwide.


New York Times App: Olympians in your living room...


Source: NBC Sports

This week, millions of people around the globe were excited to see the highly anticipated PyeongChang Winter Olympics get underway. Olympic fans have a lot to look forward to as North and South Koreans march together under one flag. Athletes will also compete in brand new events like snowboarding and alpine skiing.

On Monday, February 5th, the New York Times added to the Winter Olympics excitement by releasing its first Augmented Reality experience. Users can get a close look at four of the world’s top Olympians participating in this year’s Winter Olympics when using the NYT app. Augmented reality makes it look like the athletes are right there with you.

This timely and relevant push notification, sent by NYT, encouraged users to experience this amazing new feature just days before the opening ceremony. Rumor has it, even Kanye's excited!


Net-a-Porter takes users behind the scenes at New York Fashion Week 2018


Source: NYDailyNews

New York Fashion Week Spring 2018 kicked off in dramatic fashion on the morning of Thursday, February 8th, as a blizzard descended on the city. Fashion fanatics emerged unruffled by the bone chilling cold and filled the seats of the many catwalk shows and fashion-related events across the city.

NET-A-Porter stole the show with this relevant and timely push intended to remind their devoted fashion followers that NYFW was about to begin, offering app users a "sneak peek" into the life of a fashion insider.

Mobile has transformed the Fashion Industry, consumers crave ‘behind the scenes’ content that humanizes a brand by uncovering the people and processes associated with the brand. NET-A-Porter capitalize on consumers’ ‘see now, buy now’ behavior with engaging content, relevant and timely messaging, and a user-friendly app.


That wraps up this week in mobile.

What was your favorite news story this week?

Let us know by commenting below, or start a live discussion by tweeting @Localytics.