Vertical App Benchmarks for the Second Half of 2016

We are excited to announce the latest versions of our vertical industry benchmark reports, incorporating results from the second half of 2016. Once again we have cheat sheets for 5 major industries - Media & Entertainment, Retail & eCommerce, Social, Travel & Lifestyle, and Business & Technology.

We’ve provided stats around engagement, retention as well as mobile messaging. Our mobile messaging stats look a bit different this time around as we focused on open rates, engagement, and conversion for push messages, while also providing open rate and conversion metrics for in-app messages.

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