The iOS App Store model for reviews has been largely unchanged since iOS 3 came out. Apple’s finally shaking that up, and every app developer out there needs to know what that means for their app. Most visibly, App Store changes mean that you can respond to reviews from users (finally!). Along with that change, though, Apple is also launching a new set of APIs for asking your customers to rate your app with the StoreKit Review Controller. I want to talk through a few of the things we know this does, some of the unknowns, and what changes you’ll need to start thinking about as an app developer.
So what does this mean for you as a developer? Mostly, it makes it extra important to ask the right people for those reviews, and to ask in an OS-appropriate way. Make sure you're targeting your review asks carefully so you make the best use of those 3 asks a year. NPS campaigns are a great way to do this.
Ultimately, the new limits on rating requests mean app developers have to be strategic about when they make the ask. After all, the restrictions wouldn’t have been put in place if users hadn’t been frustrated by their experience. Use NPS to gauge how users feel about your app, so that you get the kind of positive reviews every app developer wants: the ones that make your app more discoverable, and increase downloads.
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