What Are Push Notifications? [Graphic]

If you've got a smartphone, chances are you've received a push notification at some point in time. Mobile isn't just a channel; it's a lifestyle. So, how do brands engage with mobile-centric users? Ones who are frequently on the go? Push notifications have surfaced as the most effective answer to this question. 

App marketers are employing push more and more to deliver important or interesting information - and with good reason, as we've found that 52% of people opt-in for push messages.

Is push right for you and your organization?