What Do Apps with Staying Power Have In Common? Great Mobile UX [NEW EBOOK]

One word people like to use to describe the mobile and app industry? “Fleeting.” No one would argue that mobile tech moves incredibly fast--consider that the App Store launched only a decade ago. The way we use apps, the rise of Android, the growth of the mobile ad industry--there’s been too many shifts to count.


Not every app made it through these changes. (RIP Vine.)

Despite this, there are apps that have stuck around since the beginning. They didn’t all start as mobile apps--many were web apps, or even YouTube channels. What they have in common, though, is focusing their app strategy around their audience’s unique mobile needs. And the foundation of that is the right app user experience. 

UX designers have a pretty compelling stat in their corner: Every dollar invested in usability saw a return of $10-$100.  

We partnered with AppInstitute to take a close look at 6 apps that have been around for quite a while, and how their focus on user experience guided their path to long-term success. 

 Great Mobile Apps & Why They're Successful: A Case Study


Focus on Usability | Facebook

Facebook didn’t adopt a mobile-first strategy until more than ⅔ of their users primarily accessed the site via mobile, and it wasn’t an easy adjustment: the team scrapped their first mobile app to release an entirely redesigned native app that favored usability.

Inspire Trust | Airbnb

AirBNB recognized early on that users would only trust the brand if the app managed to cultivate trust between guests and hosts.  


Focus On What Users Want | Tastemade

Tastemade’s created a number of apps over the years, but their most enduring and popular app proved to be the app that offered the content that drew users to the company in the first place: cooking videos and recipes.


Back Design with Research | Deliveroo


Deliveroo waited years before taking on a major redesign of their app, and made a few moves based on their understanding of their audience: nixing an onboarding experience, and focusing on improving their mobile payment experience.


Prioritize Simplicity | Trainline 

Trainline’s design iterations focus on incrementally streamlining design and utilizing the latest tech to streamline the task they know their users are in the app to accomplish--planning a trip by train.


Personalize Their Experience | Pandora

Pandora’s design evolution is based on utilizing the right design trends for their audience, and highlighting actions that made customized music discovery simple.

But how do you put these principles to work in your own app?

In our FREE eBook, Great Mobile Apps and Why They’re Successful, we collaborated with AppInstitute looks at the research and strategy behind what makes these apps so enduring, with actionable insights you can easily put to work in your own mobile strategy.


Great Mobile Apps & Why They're Successful: A Case Study 



About AppInstitute

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