One word people like to use to describe the mobile and app industry? “Fleeting.” No one would argue that mobile tech moves incredibly fast--consider that the App Store launched only a decade ago. The way we use apps, the rise of Android, the growth of the mobile ad industry--there’s been too many shifts to count.
Not every app made it through these changes. (RIP Vine.)
Despite this, there are apps that have stuck around since the beginning. They didn’t all start as mobile apps--many were web apps, or even YouTube channels. What they have in common, though, is focusing their app strategy around their audience’s unique mobile needs. And the foundation of that is the right app user experience.
UX designers have a pretty compelling stat in their corner: Every dollar invested in usability saw a return of $10-$100.
We partnered with AppInstitute to take a close look at 6 apps that have been around for quite a while, and how their focus on user experience guided their path to long-term success.
Facebook didn’t adopt a mobile-first strategy until more than ⅔ of their users primarily accessed the site via mobile, and it wasn’t an easy adjustment: the team scrapped their first mobile app to release an entirely redesigned native app that favored usability.
AirBNB recognized early on that users would only trust the brand if the app managed to cultivate trust between guests and hosts.
Tastemade’s created a number of apps over the years, but their most enduring and popular app proved to be the app that offered the content that drew users to the company in the first place: cooking videos and recipes.
Deliveroo waited years before taking on a major redesign of their app, and made a few moves based on their understanding of their audience: nixing an onboarding experience, and focusing on improving their mobile payment experience.
Trainline’s design iterations focus on incrementally streamlining design and utilizing the latest tech to streamline the task they know their users are in the app to accomplish--planning a trip by train.
Pandora’s design evolution is based on utilizing the right design trends for their audience, and highlighting actions that made customized music discovery simple.
In our FREE eBook, Great Mobile Apps and Why They’re Successful, we collaborated with AppInstitute looks at the research and strategy behind what makes these apps so enduring, with actionable insights you can easily put to work in your own mobile strategy.
AppInstitute make getting an app for your business a breeze with their easy DIY app builder platform. Create your own branded iPhone and Android app without any coding or technical skill and connect with your customers 24/7.
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