What is a Mobile Marketing Platform? [NEW GUIDE]

Read Time: 5 min

Think about your daily routine. How much of it revolves around your phone? Would you panic if you realized you left it at home when you’re halfway to work?


Our smartphones have become our little personal assistants. They keep us connected, on-schedule, and help us get through our to-do list.


But have you ever stopped to wonder how the apps you rely on deliver such seamless experiences?


Cue mobile marketing platforms. Think marketing automation (e.g. Marketo, HubSpot, Pardot) for your mobile app.


Mobile marketing platforms give you the ability to send engaging mobile marketing campaigns to your app users (push notifications, in-app messages, etc.). The best-in-class platforms also grant you deep user insights so you can optimize those campaigns for success.


So if you’re looking to do any of this:



push in app examples.png


You need a mobile marketing platform. But how do you know which one to choose?


Our brand new guide breaks down all of the key elements to look for in a mobile marketing platform, so that you can create powerful relationships with your customers:

 

a buyer's guide to mobile marketing eBook

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