2012 In Review - Localytics Expands Leadership, Triples Revenue, Customers and Team

Localytics, the leading provider of app marketing and analytics solutions, today announced results for 2012. The company achieved a stellar year of growth tripling its annual revenue. The fourth quarter 2012 marked the 12th consecutive quarter of record-setting revenue. In 2012, the company expanded its app marketing and analytics suite to provide analytics insight and drive marketing campaigns for more than 500 million unique smartphones and tablet devices across iOS, Android, Windows 8, Windows Phone, HTML5 and Blackberry.

Throughout the year, Localytics expanded its product portfolio with the launch of the Localytics app marketing platform, secured $5.5M in funding, relocated to its new expanded corporate headquarters and made key strategic hires.

“Apps have fundamentally shifted the experience for end-users and organizations need to stay relevant in this changing landscape with better insight into user behavior with more personalized and timely interaction,” said Raj Aggarwal, CEO of Localytics. “Localytics is at the forefront of this seismic shift and we are extremely proud that our success reflects our innovation and thought leadership in the mobile app space. We’ll build on our success in the future to continue to deliver a unique experience for both our customers as well as their end-users.”

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Bernd Leger is VP of Marketing at Localytics with 20 years of experience. He's an expert in inbound marketing, marketing automation, freemium business models and sales enablement.

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